Digital Media Conference Analyst Presentations

Shawn DuBravac, Chief Economist, CEA
11 phenomenon Alive and Well

• moving to a 2nd generation devices
• analog to digital cameras
• digital DVDs
• 360 deg solutions emerging
• Companies providing way to create media from strat to finish,
• Example - Amazon kindle
• Distribution is evolving
• living room is digital device battle field
• Broadband moves to more than 50% users
• setup boxes emerging as a viable alternative to content
• MSOs are changing the landscape - DVRs, digital feature rich
• Gaming and computers play a important role WII, XBOX
• Physical media - 30% of consumers will have docking stations
• Consumers are comfortable with physical media
• 3D video in the homewill emerge
• 20% of digital tvs are 1080p i.e full hD
• What's next for television
• view digital video files
• access internet
• control and personalize experience
• share content on tvs
• Mobile devices
• top use broadband emerging trend
• 700MHZ will give more digital trends

Mark Donovan, CMO and Senior Analyst, comScore

• 5 trends on mobile
• Mmetrics acquired by Comscore
• 10 min too short for mobile trends
• 29% mobile broadband penetration
• mobile boradband lifts media consumption
• Smartphones
• 45 models in 2005 to 152 models in April 2008
• geek phones to chic phones
• 7% of users are smartphone users but 122% growth YOY
• 50% of smartphone have unlimited dataplan
• Mobile web
• 46% growth in people using mobile web
• utility web audience is growing- things that you need,
• IPhone effect
• Iphone crashed the party
• 59% of smartphone users browse the internet and with the entry of the iPhone it became 90%
• software is the mew mobile battleground
• customer ownership is a battle
• connecting phones to PC is a new trend in improvement

Jim Wolak, Senior Executive, Accenture

• 20 billion spent in digital advertising for customer acq
• top performers from survey conducted among top executives
• work force talent  top Google
• applied business analytics- Google
• Salesforce and channel performance: Microsoft (Google came second)
• Investments and business development : Both Microsoft and Google top ( news corporation second)