Thursday, April 09, 2009

Beth Harte PR 2.0 at Online Media Bootcamp

Beth Harte  The Harte of Marketing kicked off the afternoon session with PR 2.0.  here are some points from her talk and I have included tweets from the

OMBC Twitter Stream
  • You  cannot control the message about your company on blogs  or other social media channels. if you want to control the message buy an ad.
  • Do not attempt to ghost blog for companies
  • Understand how to work with people complaining about your company. They are empowered to give their opinion.
  • First Step in PR 2.0 - Listen
  • You may discover that there is not much of a conversation about you
  • Listening Tools many of them do not give you a tone
  • For research purposes monitor your competitors keywords too
  • PR is the advocate for the customer and community
  • @MackCollier: If the people you want to reach aren't on Twitter, why would you be there? Find out where your customers are & follow them #OMBC @bethharte
  • You need a plan to engage with detractors, start a conversation
  • @storyspinner: the average consumer doesn't know what a press release is, they see a name & number and they call you @bethharte #ombc (PR 2.0)
  • @ConversationAge: @bethharte talks about making plans on the degree of involvement #ombc
  • Become Social and take baby steps
  • Move from press release to news release ( Introduction to Pitch Engine)
  • Share pictures, videos, podcasts through press releases.
  • Have a way to call the product experts
  • Make elements of your news release shareable
  • Make press releases SEo friendly and good reader experience
  • Try using http://www.pitchengine.com/
  • You can be social by making sure you use RSS feeds to send information
  • What works for you and your company many be different from others so you may not have a definite model to follow
  • storyspinner: RSS is spam free - if u don't like what someone's saying, turn it off. Journalists love RSS, don't have 2 wait 4 the wire! @bethharte #ombc
  • Listen , engage, make sure it is really newsworthy,

 

Beth Harte runs Harte Marketing & Communications, and in adddition Beth speaks at industry conferences and event and serves as adjunct professor at Immaculata University where she’s taught Marketing in a Global Economy, Marketing Principles and Practices, Introduction to Public Relations, Writing for Public Relations & Social Media and Issues in E-Commerce. Beth will also be teaching Community, Government and Global Relations and Writing for PR & Social Media in the new Master’s in Applied Communication program.

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