Tuesday, July 20, 2010

No yelp for hospital reviews ?

Good article and thought provoking question from Anne Zieger @nextHealthMedia What are we doing to leave patients so untouched, unconnected and unimpressed (maybe not disappointed, but not impressed) by their hospital stay that they do nothing to communicate about it on their own?
Seems like a good time to consider the following data, drawn from the Pew Internet and Life Project Report, which makes it pretty clear how little engagement consumers have with hospitals.

According to Pew data from  blogger Nicola Ziady, 60 percent of e-patients engage with social media (sidestepping for now the question of how to *really* define an e-patient). What do they do online? According to Ziady’s data:

Read more at nexthospitalmanifesto.wordpress.com
Post a Comment