"Your Social Media Roadmap" by Beth Schillaci is a nicely packaged book that fits many small business owners outlook for Social Media in their business. Since it is also a workbook including areas for you to answer the questions right there on the page and start to outline your plan it is a useful tool even if you are not a beginner.
Beth Schillaci (http://www.marketingroadhouse.com) calls herself a "accidental Author" . She was already using the components of this book to work with her clients and it was a natural step to write the book.
I was honored to be asked to write the foreword and hope you will get this book Amazon: 'Your Social Media Roadmap' by Beth Schillaci http://amzn.to/eBdKl1