You don't make money when someone comes to your business the first time

An interesting discussion from the Knowledge at Wharton channel. Discussing are :

1.  Social Media Leadership: How to Get off the Bench and into the Game, author Michael F.Lewis, chairman and CEO of business services company ILD and consulting firm Social Strategy1
2. Wharton marketing professor Eric Bradlow and Steve Ennen, president and chief intelligence officer of Social Strategy1 

The concept of listening, customer service and a Employee Satisfaction index are all mentioned in this conversation. Learn more at Social Media in the C-Suite: Listening, Learning and Creating a Strategy from the Top Down - Knowledge@Wharton http://b.shashi.co/q6ldmE

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