Saturday, August 30, 2014

Startup LinkRedirector has a very promising tool for marketing data geeks and the rest of thw world

I am very fascinated by LinkRedirector. It is a startup that lets you redirect a short url to a different destination based on some parameters that you can set.

Use Cases:

  1.  You want returning visitors to go to a different page than a new visitor. Maybe even a page that adds " Welcome Back" .
  2.  Use it to direct people who come from different operating systeme differently. Maybe iOS users can go directly to a app download page. 
    1. My test scenario http://lrd.to/shashi
      1. If you are using iOS then you go to http://www.CarryonCurry.com 
      2. Other users will come to this website.
      3. Comment here and let me know if you came from one of my test uRLS or click http://lrd.to/shashi now
  3. Campaign Changes
    1. You could run a campaign and then once that is over change the URL and wont need a lot of web server help
  4. Good Analytics
    1. I have not used them yet but LinkRedirector has a capability to add Campaign Names, tags 
  5. Custom URLS
    1. Right now you use lrd.to and then you can customize the subsequent url like I did.
    2. They may have plans for you to use your own url
  6. Freemium
    1. I am not clear about the pricing and it may have been in an email from LinkRedirector but they have a free and a premium model.
Early impression is very good. At the time of writing in 44 minutes i got 143 redirections when I shared the link http://lrd.to/shashi  on Twitter, Facebook and LinkedIn.

Check out LinkRedirector for sure