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Personal brand is when people tattoo it

I actually heard a professor at Wharton tell me this in relation to brand value for companies and he used the example of Harley Davison ( see flickr for harley tattoos

Today Geoff Livingston was writing a blog post that is going to be published on and he wanted this picture. Imagine that ! I took a sneak preview of the post that will be published shortly and its verrrry interesting .

Do you have a brand tatoo ? If you did think about it which brand do you love that you don't mind tattooing to your arm.


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