Personal brand is when people tattoo it
I actually heard a professor at Wharton tell me this in relation to brand value for companies and he used the example of Harley Davison ( see flickr for harley tattoos http://flickr.com/search/?q=harley%20tattoo&w=all)
Today Geoff Livingston was writing a blog post that is going to be published on http://www.livingstonbuzz.com/blog and he wanted this picture. Imagine that ! I took a sneak preview of the post that will be published shortly and its verrrry interesting .
Do you have a brand tatoo ? If you did think about it which brand do you love that you don't mind tattooing to your arm.