[<a href="http://storify.com/shashib/mptech-social-tech-2012-thanks-for-your-tweets" target="_blank">View the story "#mptech Social Tech 2012 Thanks for your tweets" on Storify</a>]<h1>#mptech Social Tech 2012 Thanks for your tweets</h1><h2>Developing and Engaging an EcosystemSPEAKERS:Tatyana Kanzaveli, CEO, Social CRM WorldCalen Holbrooks, Customer Marketing Manager, MicrosoftShashi Bellamkonda, Social Media Swami, Network SolutionsTo effectively engage with your most relevant audience, you need to be able to define an ecosystem—</h2><p>Storified by Shashi Bellamkonda · Sat, Mar 31 2012 23:02:34</p><div>Forgot to mention the shout out to @bjfogg at the #mptech #gamification session today by @mich8elwu -- science is awesome.Mary Katherine</div><div>My #mptech photos under creative commons http://goo.gl/photos/JikvOJ8WHQ People look better in real life than my photosShashi Bellamkonda</div><div>RT+1 @glfceo: How well u understand & play #complex ecosystem #marketing will determine your overall success #mptech #scrm #socbiz #casLucie Newcomb</div><div>RT @rosiemedia: A great set of presentations about building and engaging ecosystems. There are a lot of moving parts, but it can be rewarding. #mptechJoanna Bot</div><div>RT @shashib: #mptech @BrennerMichael mentioned as many times as @ChrisBroganCarmen Hill</div><div>RT @cindyv: Thanks @shashib @tangyslice @portentinc @timwasher @Britopian @meganberry@ShannonPaul for the stories, laughs & insights in 7 min #mptechCarmen Hill</div><div>Thanks @shashib for organizing a great blogger's dinner last night after #mptechIan Lurie</div><div>RT @MarComm3: @getwear: Getwear lets you design your own jeans online. How did I not know about this? #mptech #socialGetwear</div><div>RT @MattTGrant: This means war! Content mktg is a battle for attention- @BrennerMichael #mptechShashi Bellamkonda</div><div>@shashib yes, looks like lots to see! Enjoyed your panel and you 7 minutes close at #mptechJulie Harrison</div><div>. @MarComm3 thanks much 4 all your tweets from my #mptech session !Getwear</div><div>“@rosiemedia: I like the analogy @getwear ceo used: If you're just broadcasting, you're like a fax machine. #mptech” < ThankYou!Getwear</div><div>How well u understand & play complex ecosystem marketing will determine your overall success #mptech #scrm #socbizTatyana Kanzaveli</div><div>Thanks @shashib @tangyslice @portentinc @timwasher @Britopian @meganberry@ShannonPaul for the stories, laughs & insights in 7 min #mptechCindy Valladares</div><div>RT @BrennerMichael: Now listening to @shashib on what's in a name. Thx for the mention!!! Name is important #mptechShashi Bellamkonda</div><div>Listening the @shashib talk about why kids get named crazy things. #mptechGeoff Livingston</div><div>So true! “@DarcieMeihoff: "Biggest challenge for most brands is to think about audience first vs. product" #mptech”Carmen Hill</div><div>RT @DarcieMeihoff: "Biggest challenge for most brands is to think about audience first vs. product" #mptechHammarstrand™</div><div>.@shashib giving a great (hilarious) talk on naming everything from products to babies #mptechMegan Berry</div><div>"Your names can determine whether u get a job or not. So pick a good product name, company name, etc" -- @BrennerMichael @shashib #mptechMichael Wu Ph.D.</div><div>Use people in your network on your advisory board - Shashi Great idea! #mptechRosie Taylor</div><div>Thanks @shashib for a fun and engaging presentation on Network Solutions' ecosystem. #mptech #socialMika Lofton</div><div>Constant Contact's ROI is about reach not number of sales. Network Solutions does the same. Education is a big deal! #mptechRosie Taylor</div><div>wow over 60% of online comments on Network Solutions were negative, but customer svc numbers were showing different. #mptechRosie Taylor</div><div>Different approaches needed for your website/blog with social features vs a social network you are in. #mptechMatt Hixson</div><div>Behind the scenes at #mptech plotting to create smiles http://ow.ly/i/xuaHShashi Bellamkonda</div><div>RT @MarComm3: @Shashib: Ecosystem does NOT equal Egosystem. #mptech #socialJason Tran</div><div>RT @MichaelProcopio: #mptech morning summary http://ow.ly/9Z3lt @glfceo @shashib @sallyhogshead @marketingprofsNicole Dobernig</div><div>RT @cindyv: @shashib "it's all about relationships" when talking about developing an engaging ecosystem #mptech > developing them takes time & passionRich Reader</div><div>“@dbcsg: .@glfceo @shashib great panel today! #mptech” < thank you!!Tatyana Kanzaveli</div><div>@Shashib: Have a personal and a professional brand profile for social media accounts. It's mutually beneficial. #mptech #socialMika Lofton</div><div>Thanks @shashib for stating the importance of guest bloggers. Any #mptech marketers envision doing a guest post for us? http://a.sw.io/d5GdmdwBizo</div><div>@shashib Social communication objectives: create, curate, respond, educate, consult. Nice tip! #mptechKevin Kerner</div><div>@shashib: One challenge is making your employees your advocates. Sending emails doesn't cut it. #mptech #socialMika Lofton</div><div>Nice chat about social media ecosystem work from @shashib at #mptech @marketingprofsStephen King</div><div>Thanks @shashib for a fun and engaging presentation on Network Solutions' ecosystem. #mptech #socialMika Lofton</div><div>"You need a plan for the ecosystem, but you should be able to turn on a dime." @shashib #mptechGlenn Engler</div><div>@Shashib Nice plug for Ann Handley's (@MarketingProfs) "Content Rules" book. Definitely recommend. Building community via content. #mptechMika Lofton</div><div>Nice @shashib picking up on our conversation last night about ecosystem vs egosystem #mptech. Wonder which one we have at #infosec :)Cindy Valladares</div><div>@shashib on stage at #mptech. Very engaging, as expected http://pic.twitter.com/hiE7Jm6wGlenn Engler</div><div>@Shashib: Ecosystem does NOT equal Egosystem. #mptech #socialMika Lofton</div><div>@shashib "people don't want 2 talk 2 a logo. They want 2 talk 2 a person" > yes, that is true, so creating ppl behind @TripwireInc #mptechCindy Valladares</div><div>@shashib: People don't want to talk to a logo. #mptech #socialMika Lofton</div><div>RT @cindyv: @shashib "it's all about relationships" when talking about developing an engaging ecosystem #mptech > developing them takes time & passionTatyana Kanzaveli</div><div>@shashib "it's all about relationships" when talking about developing an engaging ecosystem #mptech > developing them takes time & passionCindy Valladares</div><div>“@shashib: Am I the only one wearing @getwear Jeans at #mptech maybe @glfceo” - good call!!Tatyana Kanzaveli</div>
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