Shashi Bellamkonda is a Principal Research Director at Info-Tech Research Group, where he covers marketing technology, artificial intelligence platforms, customer experience, and collaboration tools. He is an Entrepreneur in Residence at Stony Brook Univerisity's College of Business. He was an Adjunct Professor at Georgetown University for over 14 years, host of the Talking Headless Show on LinkedIn Live, and brings more than 25 years of technology marketing experience to his research and advisory work.
Before joining Info-Tech, Shashi held senior marketing leadership roles across the technology industry, including serving as a Marketing Leader at Network Solutions and VeriSign. That practitioner background — having run marketing organizations, set budgets, and built teams — shapes how he approaches analyst work: grounded in the decisions technology leaders actually face rather than abstracted frameworks.
His research focuses on how enterprise software vendors and the CIOs and CMOs who buy from them are navigating the shift to AI-native platforms. He advises technology providers on product positioning, go-to-market strategy, and analyst relations, and works with enterprise buyers on vendor selection and technology roadmap decisions.
Shashi's work has been cited by more than 19 marketing authors. His paper "How marketers can use the power of an AI/ML model to identify and predict customers" was published by the Journal of Applied Marketing Analytics. He holds a Bachelor of Arts in Hotel Management, a Bachelor of Liberal Arts in Public Administration, and an Executive Marketing Certificate from the Wharton School of Management at the University of Pennsylvania.
He writes across four properties: shashi.co for enterprise technology analysis, misunderstoodmarketing.com for B2B marketing strategy, carryoncurry.com for South Asian business and culture, and readythoughts.com for personal essays.
Selected Research & Blueprints
- Stay Relevant in the Era of AI-Powered Search View Blueprint →
- Optimize the Right Metrics to Scale View Blueprint →
- Match Your Budget to the Right Market Position View Blueprint →
Recognition
- Washington Business Journal, Washington Minority Business Leader
- Washingtonian Magazine, Top 100 Tech Titans
Why Include Me In Your Analyst Outreach
My colleagues at Info-Tech drive the "Business of IT" — infrastructure, security, and future technology trends. My research anchors the "Business of the Customer." As a former CMO turned Principal Research Director, and an Adjunct Professor at Georgetown University, I bring an Operator-Analyst perspective that most research firms do not have: I have run marketing budgets, built demand generation teams, and sat in the same seat as the buyers I now advise.
That background bridges a gap that matters. Technology vendors often brief analysts who understand the category but have never had to justify a budget to a CFO or explain a pipeline miss to a board. I have done both. That context shapes how I evaluate positioning claims, product roadmaps, and go-to-market strategy — and it is the reason my coverage tends to focus on decisions rather than features.
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When I cover a vendor or publish analysis, it reaches a business-focused audience of technology leaders, practitioners, and marketing professionals — not just other analysts. My LinkedIn following skews toward people making or influencing buying decisions, which is a different distribution than most analyst social audiences.
Briefings are no-cost and come with no RFI obligation. If the conversation is useful, I am also happy to extend an invitation for a broader briefing with the wider Info-Tech analyst team — no strings attached.
If your outreach list is built around firms that focus on IT infrastructure and operations, my coverage area — marketing technology, AI platforms, security, customer experience, and collaboration — is likely a gap worth filling. Add me and you will get an analyst who reads your materials, has context on the decisions your buyers face, and will tell you directly what lands and what does not.
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