About Shashi Bellamkonda
Shashi Bellamkonda is a renowned AI and marketing strategist and a Principal Research Director at Info-Tech Research Group. With 20 years of tech marketing experience, Shashi has served as a CMO for several startups, working closely with C-suite leaders to create and deliver revenue directly impacted by marketing. He has set up best practices for collaboration between sales, marketing, and customer success in the context of customer journeys.
Shashi's work has been mentioned by over 19 leading marketing authors, and his paper "How marketers can use the power of an AI/ML model to identify and predict customers" was published by the Journal of Applied Marketing Analytics. His expertise in AI marketing trends and research has enabled him to empower technology providers with actionable insights and impactful strategies.
As a Principal Research Director at Info-Tech Research Group, I cover the evolving landscape of Martech, Collaboration, Productivity, CX, and AI platforms. With over two decades of experience as a tech-savvy marketer and a serial CMO, I've had the privilege of guiding startups to high double-digit growth and helping organizations navigate complex digital transformations.
Shashi is a trusted advisor to marketing leaders, offering personalized feedback, and consulting on strategy, brand messaging, and team structure. His passion lies in bridging the gap between data and action, enabling tech companies to harness the power of AI for exponential growth. Key achievements include a 25% increase in client engagement with AI-powered marketing research and a 10% cost reduction for clients by developing a framework for improving marketing budgets based on company size and LTV.
A recipient of the Washington Business Journal's Washington Minority Business Leader award and a feature on the Washingtonian's Top 100 Tech Titans list, Shashi holds a Bachelor of Arts in Hotel Management, a Bachelor of Liberal Arts in Public Administration, and an Executive Marketing Certificate from the Wharton School of Management.
Key Research & Publications
- • Stay Relevant in the Era of AI-Powered Search
View Blueprint → - • Optimize the Right Metrics to Scale
View Blueprint → - • Match Your Budget to the Right Market Position
View Blueprint →
- • Outperform Your Competition by Leveraging Artificial Intelligence to Enhance Your Sales and Marketing Funnel
Read Article → - • Prepare for Your First Jump into AI for Marketing and Sales by Minimizing Risk
Read Article → - • Conversational AI: The Future of Customer Experience, Sales, and Marketing
Read Article → - • The Rise of Answer Engines: Why Search Engines May Soon Be a Thing of the Past
Read Article → - • Capitalizing on AI
Read Article → - • The AI Advantage for Smarter Marketing – A Primer
Read Article →
- • Zoho: Vision, Growth, and Global Expansion Themes at ZohoDay 2024
Read Tech Note → - • The Cisco-Splunk Acquisition and Its Impact on CIOs and CTOs
Read Tech Note → - • Why Open Source Models Could Be the Future of AI
Read Article → - • Bridging the Marketing and IT Divide
Read Press Release → - • How Google's AI Mode might affect website traffic and SEO strategies
Read Analysis →
Awards & Certifications
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Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.
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