Podcasts are the best way to create content - Google Moves into this space

Frankly I think Google was late to the podcast game. I have been a Android user for ever and Google did not have a Google native app for podcasts till recently.  They also recently announced  that when searching for a term in Google Podcasts, you'll see an Episode results section that shows a handful of individual episodes matching your search terms.

Can the podcast results in regular search results be far behind?

How to Contact TSA on Social Media

I was very impressed at how easy TSA made it for me to write this post. As a best practice all organizations should have a social page where they list all the places your audience can contact you.

Here is TSA's Social Page

https://www.tsa.gov/news/social_media

Do you have a social page on your website?

Google Gets Into the SEO Scoring Game

Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google.

Recently Google announced a new website Web.dev that gives you a rating for several  factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results.

Google uses Lighthouse which according to Google "Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more."

One thing to note here is that Lighthouse also checks for compatibility with Progressive Web Apps (PWA) which in my opinion is the future.

Most people use mobile devices and if you force them to download an app to interact (like Facebook does) you may lose them unless you adopt the Progressive Web Apps. If you were int he middle of continuing an order from a Google search, you are better off having a website that is:

a) Mobile friendly

b) Accessible using a Progressive Web App from the Browser

c) Does not need you to download a app on their mobile device for one interaction

Use this tool for your website and let us know how your website scores, specially in SEO. 

Hulu for 99 cents should be a cord cutter's dream

Among the deals this year for Black Friday, I noticed a Hulu deal, 99 cents a month for 12 months.

The will get a good amount of sign-ups as this is good opportunity to checkout Hulu. I was a Hulu member when they first started and after the free version stopped, I stopped watching.

Time to give Hulu a test again. You?

Hulu for 99 cents should be a cord cutter's dream

Among the deals this year for Black Friday, I noticed a Hulu deal, 99 cents a month for 12 months.

The will get a good amount of sign-ups as this is good opportunity to checkout Hulu. I was a Hulu member when they first started and after the free version stopped, I stopped watching.

Time to give Hulu a test again. You?