Tuesday, January 05, 2021

The Confusing World of TV and the Internet

How are you doing with your cable and TV subscriptions?
If you are a baby boomer and in some cases a Gen Xer, you may remember a world without the internet, and cable TV was the technology that seemed so advanced. 
  • This is more the late 90's and the competition was cable or over the air TV. Next came the internet which was through your phone providers which was dial-up. Think AOL and the CDs that they distributed all over the world and I got one in India and did not own a computer then.
  • An advance from dial-up was DSL again provided by the phone company
  • Till the late 90's cable companies did not pay attention to the internet providers. They were comfortable that this "internet" was not a threat to the programming of the cable TV providers
  • 2007; All of this changed when Netflix entered the market with streaming
  • We moved from live cable TV (or Over-the-air TV)  and borrowing videotapes or DVDs to streaming.  Netflix did not wait for the providers to get their act together on the internet. They developed a streaming technology that helped make the streaming of videos better so moving from tapes and DVDs gave a great example of instant gratification. The lesson here for companies is to make sure you think of the entire chain of customer connectivity to make the experience better.
Now we have 3 ways to think about media and the internet

1. Choose an internet provider 
2. Evaluate TV with the internet provider and combo of internet and TV packages
3. Choose an internet provider and subscribe to streaming only channels/packages

Of late none of the above alternatives are cost effective.

You can expect to pay about $79.99 for internet. Choose any option and you can expect to pay $65 for content from Hulu + or YouTubeTV . That is $145 and chances are, your local cable and streaming provider may give you both of these at about $125 and save you $20 a month ( No more cord-cutting)

The bargain seems to be choosing an internet provider who does TV too like Comcast. Wait, What? In some counties you may not have a choice. Your TV/Internet provider may have a monopoly. If they do not have a monopoly they may still be the cheapest. Internet plus TV packages may be cheaper than Internet Only packages.

The only issue here is that many companies now have to think of ways to make money. This is the time when you are most likely to go over your data cap (1.2TB for Comcast) .

a) Everyone is working from home
b) For the past few holidays, everyone bought or gifted smart devices, iOT  hubs and convenience tech so your data usage may be higher from these devices

You have a choice or rather you have to spend more money now than before but you can choose to spend it with one provider or have a whole lot of streaming apps. One thing is certain. You are paying the same as you did before you became a cord-cutter.

Thursday, October 24, 2019

Sunday, March 10, 2019

Podcasts are the best way to create content - Google Moves into this space

Frankly I think Google was late to the podcast game. I have been a Android user for ever and Google did not have a Google native app for podcasts till recently.  They also recently announced  that when searching for a term in Google Podcasts, you'll see an Episode results section that shows a handful of individual episodes matching your search terms.

Can the podcast results in regular search results be far behind?

Thursday, March 07, 2019

How to Contact TSA on Social Media

I was very impressed at how easy TSA made it for me to write this post. As a best practice all organizations should have a social page where they list all the places your audience can contact you.

Here is TSA's Social Page


Do you have a social page on your website?

Monday, November 26, 2018

Google Gets Into the SEO Scoring Game

Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google.

Recently Google announced a new website Web.dev that gives you a rating for several  factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results.

Google uses Lighthouse which according to Google "Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more."

One thing to note here is that Lighthouse also checks for compatibility with Progressive Web Apps (PWA) which in my opinion is the future.

Most people use mobile devices and if you force them to download an app to interact (like Facebook does) you may lose them unless you adopt the Progressive Web Apps. If you were int he middle of continuing an order from a Google search, you are better off having a website that is:

a) Mobile friendly
b) Accessible using a Progressive Web App from the Browser
c) Does not need you to download a app on their mobile device for one interaction

Use this tool for your website and let us know how your website scores, specially in SEO. 

The Confusing World of TV and the Internet

How are you doing with your cable and TV subscriptions? If you are a baby boomer and in some cases a Gen Xer, you may remember a world with...