Happenings, Marketing and Technology Advice and Thoughts!

Frankly I think Google was late to the podcast game. I have been a Android user for ever and Google did not have a Google native app for podcasts till recently.  They also recently announced  that when searching for a term in Google Podcasts, you'll see an Episode results section that shows a handful of individual episodes matching your search terms.
Can the podcast results in regular search results be far behind?

I was very impressed at how easy TSA made it for me to write this post. As a best practice all organizations should have a social page where they list all the places your audience can contact you.

Here is TSA's Social Page

https://www.tsa.gov/news/social_media

Do you have a social page on your website?

Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google.

Recently Google announced a new website Web.dev that gives you a rating for several  factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results.



Google uses Lighthouse which according to Google "Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more."
One thing to note here is that Lighthouse also checks for compatibility with Progressive Web Apps (PWA) which in my opinion is the future.
Most people use mobile devices and if you force them to download an app to interact (like Facebook does) you may lose them unless you …

Among the deals this year for Black Friday, I noticed a Hulu deal, 99 cents a month for 12 months.The will get a good amount of sign-ups as this is good opportunity to checkout Hulu. I was a Hulu member when they first started and after the free version stopped, I stopped watching.Time to give Hulu a test again. You?

Among the deals this year for Black Friday, I noticed a Hulu deal, 99 cents a month for 12 months.The will get a good amount of sign-ups as this is good opportunity to checkout Hulu. I was a Hulu member when they first started and after the free version stopped, I stopped watching.Time to give Hulu a test again. You?

If there is a human who achieved their dream, Jeff Bezos is among them. I have to thank Amazon for being among the first to start a affiliate program for webmasters. I was part of the Amazon EcoSystem in 1997-98 when I started a website for a restaurant because the fax machine broke. (That is another story)

Fast forward to 2005-2007 and meeting Jeff Barr an evangelist for Amazon Web Services and learning all about tech for startups.

Amazon is now in a lot of places and businesses and being dominant may mean they have to split their Lines of business.

Amazon with the addition of Whole Foods.

The biggest section of Amazon that delights  many of us is the Prime part of Amazon. Free shipping, free movies, offers, even a dedicated day for us.


If Amazon needs to split here are my predictions.

Business 1 : Amazon the logistic platform that enables anyone to sell online
Business 2: Amazon Local/Go shop in brick and mortar stores and get delivery. Amazon realizes that we want to touch, feel a…