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New Dimensions to Marketing Measurement

The new dimensions of measurements will include the following: Podcast Listens VR Views

Podcasts are the best way to create content - Google Moves into this space

Frankly I think Google was late to the podcast game. I have been a Android user for ever and Google did not have a Google native app for podcasts till recently.  They also recently announced  that w hen searching for a term in Google Podcasts, you'll see an  Episode results  section that shows a handful of individual episodes matching your search terms. Can the podcast results in regular search results be far behind?

How to Contact TSA on Social Media

I was very impressed at how easy TSA made it for me to write this post. As a best practice all organizations should have a social page where they list all the places your audience can contact you. Here is TSA's Social Page https://www.tsa.gov/news/social_media Do you have a social page on your website?

Google Gets Into the SEO Scoring Game

Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google. Recently Google announced a new website Web.dev  that gives you a rating for several  factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results. Google uses Lighthouse which according to Google "Lighthouse is an open-source , automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more." One thing to note here is that Lighthouse also checks for compatibility with Progressive Web Apps (PWA) which in my opinion is the future. Most people use mobile devices and if you force them to download an app to interact (like Facebook does) you may lose