Executive Profile
Shashi Bellamkonda is a Principal Research Director at Info-Tech Research Group and an Adjunct Professor at Georgetown University. With over 20 years of experience in the technology sector, Shashi has served as a Chief Marketing Officer (CMO) for several high-growth startups, specializing in the intersection of AI, Martech, and Customer Experience (CX).
His research focuses on empowering technology providers with actionable insights to navigate the complexities of AI/ML integration. Shashi's peer-reviewed work, including "How marketers can use the power of an AI/ML model to identify and predict customers," has been published in the Journal of Applied Marketing Analytics.
Key Speaking Topics
- AI & Machine Learning in Marketing: Moving beyond the hype to predictive customer modeling.
- The Evolution of Analyst Relations: How AI is reshaping how vendors engage with industry analysts.
- Customer Journey Optimization: Bridging the friction between sales, marketing, and customer success.
- Small Business Digital Transformation: Scalable technology strategies for growing enterprises.
Recognition & Influence
Shashi’s expertise has been recognized by major publications and industry bodies. He has been cited by over 19 leading marketing authors and is featured in 17 books on digital strategy and business growth.
- Washingtonian Magazine: Named "Tech Titan" in 2009 and 2011.
- Washington Business Journal: Recipient of the Minority Business Leader Award.
- Small Business Influencer: 2011 Champion.
Media & Contributions
An active voice in the tech community, Shashi contributes to SmallBizTrends, SmallBizTechnology, and hosts the Talking Headless podcast. His insights bridge the gap between technical depth and executive-level strategy.
