Saturday, April 08, 2017

Techcrunch Article on Google's DeepMind is worth reading

Friday, April 07, 2017

Emails without an offer in the subject line do better says study

Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study. 

Yes Lifecycle Marketing (a provider of multi-channel marketing services provider) analyzed nearly 8 billion emails to determine if subject line offers in emails work.

Findings:

  1. 30% of all emails analyzed had an offer in the subject-line
  2. Open rates for emails without an offer were on an average 28% higher
  3.  Exception - emails to  customers (loyalty marketing). According to Media Post Research -  "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"

Saturday, February 11, 2017

Great Marketing Analytics class


This week I started the Spring 2017 class of Marketing Analytics at Georgetown University and my friend Christopher Antonopolous came and gave a guest lecture

Monday, December 26, 2016

Revisiting the Lost Colony - North Carolina’s Roanoke Island

On a visit to Outer Banks, North Carolina we decided to take a trip to Fort Raleigh and the Elizabeth Gardens. Its a 30 mile drive and after visiting the Fort Raleigh Historic Site many of the members of my friends and family were a tad bit disappointed. The key phrase here "Fort Raleigh National Historic Site protects and preserves known portions of England's first New World settlements from 1584 to 1590." From the National Park's website.
1585 is probably  as old as it gets. Sir Walter Raleigh believing that " favorable location for the first English colony in North America" was the Roanoke Island" 

There is no museum or well preserved structures and you have to close your eyes and imagine the adventures of these voyagers as they tried to establish a colony. This was a disappointment to many of my family members as we were visiting the site.
Washington Post 's article -"The Lost Colony of Roanoke loses its portrait of Queen Elizabeth I" brought back the memories of this visit

'The rare painting of the English ruler in the last years of her reign resided for more than 60 years at the site of the “Lost Colony.”
I don't think we went in to the Elizabeth Gardens and so lost the opportunity to see the rare painting of Queen Elizabeth I. Nevertheless visiting a historic site and  imagining what these explorers faced was a thrilling experience.