Friday, October 10, 2014

Analyzing Analytics : What term do you use?

Saturday, September 20, 2014

Where Elvis says - Hazard on the Road Ahead, Baby!

Your drive is never boring if you use the navigation app Waze that is owned by Google ( Both iOS and Android).
Waze has some amazing features, including rerouting you in case of traffic build up ahead and using user generated reports to warn you of hazards on the road. A not so well known feature in Waze is choosing the tone of the GPS voice. A week ago I chose "Boy Band" and it was hilarious and this week I chose Elvis and I smiled every time Elvis said " Hazard on the Road Ahead, Baby! "
Waze also offers celebrity voices, I remember Kevin Hart lending his voice to Waze and as Nerdist reports:
"Well, besides being very, very specific in your GPS needs, you’re also in luck: buff Brooklyn Nine-Nine actor Terry Crews has lent his voice to the Waze app, meaning now you too can get directions from Sgt. Terrence Jeffords."
I am sticking to Elvis for a few days and then cannot wait to see what Waze offers next as a GPS Voice.




Saturday, August 30, 2014

Startup LinkRedirector has a very promising tool for marketing data geeks and the rest of thw world

I am very fascinated by LinkRedirector. It is a startup that lets you redirect a short url to a different destination based on some parameters that you can set.

Use Cases:

  1.  You want returning visitors to go to a different page than a new visitor. Maybe even a page that adds " Welcome Back" .
  2.  Use it to direct people who come from different operating systeme differently. Maybe iOS users can go directly to a app download page. 
    1. My test scenario http://lrd.to/shashi
      1. If you are using iOS then you go to http://www.CarryonCurry.com 
      2. Other users will come to this website.
      3. Comment here and let me know if you came from one of my test uRLS or click http://lrd.to/shashi now
  3. Campaign Changes
    1. You could run a campaign and then once that is over change the URL and wont need a lot of web server help
  4. Good Analytics
    1. I have not used them yet but LinkRedirector has a capability to add Campaign Names, tags 
  5. Custom URLS
    1. Right now you use lrd.to and then you can customize the subsequent url like I did.
    2. They may have plans for you to use your own url
  6. Freemium
    1. I am not clear about the pricing and it may have been in an email from LinkRedirector but they have a free and a premium model.
Early impression is very good. At the time of writing in 44 minutes i got 143 redirections when I shared the link http://lrd.to/shashi  on Twitter, Facebook and LinkedIn.

Check out LinkRedirector for sure


Friday, July 04, 2014

Co-hosted Biz Talk With Josh Discussing Social, Email and other Small Business Tools

Biz Talk With Josh - Small Business Marketing and Social Media Tools - July 5th 2014

I had the honor of co-hosting Biz Talk With Josh for the second week with Joshua Smith - You can listen to the show online at http://www.biztalkwithjosh.com  or on CBS Radio Washington DC 1580 AM on Saturday from  10 a.m to 11 a.m .

This week we discuss :

  • What is the difference between Social Media applications versus Email and how they can interact with each other? 
  •  What digital marketing tools are best for small businesses to spread the word about their business, and how can small business measure their success with the use of Social Media?
  •  What is the right marketing mix for your business? Which channels are still relevant to a small business in today's economy?
Our guests are :


Mr. Geoff Livingston, Founder - Tenacity5 Media, a marketing consulting company serving companies and nonprofits. Providing Content Marketing and Events; Implementation Support; Marketing Social Good; and Market Assessment and Research. www.tenacity5.com

Ms. Kim Cooper coming all the way from Mountain View, CA heart of Silicon Valley is Sr. Marketing Manager at Rignite a company that helps businesses get results from social marketing.
She has worked with small business and startups and helps businesses get better results from their social media activity by sharing tips, best practices, and social media success stories. http://www.rignite.com/

Please listen and give me your comments. 

Other stations that carry Biz Talk with Josh :

Every Saturday morning at 8:00 am EST on Central State University radio WCSU-FM 88.9 (www.wcsufm.org), in the Dayton, Ohio area. We have recently added WAUG 750-AM 750 (www.staugustineradio.com), in the Raleigh, North Carolina area to our list of stations which rebroadcast the show, where it can now be heard every Wednesday at 4:00 pm EDT.

Happy Fourth of July everyone!

WashingtonPost Post Hunt 2010 #posthunt-6761

Happy Fourth of July everyone!