Friday, July 04, 2014

Co-hosted Biz Talk With Josh Discussing Social, Email and other Small Business Tools

Biz Talk With Josh - Small Business Marketing and Social Media Tools - July 5th 2014

I had the honor of co-hosting Biz Talk With Josh for the second week with Joshua Smith - You can listen to the show online at http://www.biztalkwithjosh.com  or on CBS Radio Washington DC 1580 AM on Saturday from  10 a.m to 11 a.m .

This week we discuss :

  • What is the difference between Social Media applications versus Email and how they can interact with each other? 
  •  What digital marketing tools are best for small businesses to spread the word about their business, and how can small business measure their success with the use of Social Media?
  •  What is the right marketing mix for your business? Which channels are still relevant to a small business in today's economy?
Our guests are :


Mr. Geoff Livingston, Founder - Tenacity5 Media, a marketing consulting company serving companies and nonprofits. Providing Content Marketing and Events; Implementation Support; Marketing Social Good; and Market Assessment and Research. www.tenacity5.com

Ms. Kim Cooper coming all the way from Mountain View, CA heart of Silicon Valley is Sr. Marketing Manager at Rignite a company that helps businesses get results from social marketing.
She has worked with small business and startups and helps businesses get better results from their social media activity by sharing tips, best practices, and social media success stories. http://www.rignite.com/

Please listen and give me your comments. 

Other stations that carry Biz Talk with Josh :

Every Saturday morning at 8:00 am EST on Central State University radio WCSU-FM 88.9 (www.wcsufm.org), in the Dayton, Ohio area. We have recently added WAUG 750-AM 750 (www.staugustineradio.com), in the Raleigh, North Carolina area to our list of stations which rebroadcast the show, where it can now be heard every Wednesday at 4:00 pm EDT.

Happy Fourth of July everyone!

WashingtonPost Post Hunt 2010 #posthunt-6761

Happy Fourth of July everyone!

Tuesday, July 01, 2014

Are you cheesie or a Royal Cheesie?



Here is your chance to be Cheesie ! Regal Cinemas and Tostitos® are searching for the cheesiest selfie to crown THE ROYAL CHEESIE and fly them out to Hollywood for a VIP weekend. 

Details here  http://www.regmovies.com/cheesie

Saturday, June 28, 2014

Listen to Biz Talk with Josh today

Listen to 1580 AM CBS Radio in Washington DC today Saturday June 28th 2014 at 10 a.m. to 11 a.m. – Biz Talk with Josh http://www.biztalkwithjosh.com/

I am co-hosting the  show and our guests are Geoff Livingston, author and founder of Tenacity Media and Stacey Miller Sr. Social Media Manager of Vocus..

Also broadcast every Saturday morning at 8:00 am EST on Central State University radio WCSU-FM 88.9 (www.wcsufm.org), in the Dayton, Ohio area.

WAUG 750-AM 750 (www.staugustineradio.com), in the Raleigh, North Carolina area  every Wednesday at 4:00 pm EDT.

Friday, June 27, 2014

5 lessons from a MCDonalds wrapper

1) How are we doing ? 
For a fast food restaurant, McDonalds pays a lot of attention to feedback. They have placed messages on wrappers, on cash counters and decals in strategic places so you are sure to find it if ever you are not satisfied.

2) Well timed theme
It's soccer season. It must be a huge logistical project to get this to all the stores. McD seems to be very good at these campaigns.

3) Use of QR codes to provide nutritional information and also game codes, saves space on the wrappers.

4) smart use of domain names : golmcd.com and mcdonegoal,com. I bet depending on traffic McD can track which art of the wrapper drove higher engagement.
5) mentioning partner brands through the prizes 

What do you think?