Brian Clark - Copyblogger.com
I like writing more than talking.Taught myself copywriting. using blog platform for content management and SEO. I make a living by building websites that make money.
Relationships are the keys to good business. Lot of old models don't work anymore. I am proponent of Social media not only idealogically but for business.
Business models - fancy MBA term
- Don't confuse business model and revenue model. Have a ball park idea of how you think you can make money.
- Business model is not what makes you money
- Not your traffic and marketing strategy
- Blogging i not your business model. its a execution of your business model. conversation friendly, seo friendly,
- think fo yourself as an entrepreuner
Business Model = right product or service at the right price for the right audience
Building a list and bloggers talk about buidling subscribers.
Content is your marketing real business is selling something - ad space, lead generation etc
Attention, Authority, Acceleration 3 As of a Social media Business
Giving people what they don't want is a good way to failing.
Attention Rules:
Choose a high demand subject area. ( little obscure niches may not be good excpet for Amazon or Netflix) Site can be unique and remakable. Carve out a niche within a large audience. Social media, blogging is a huge high demand subject. Focus on one thing example - copywiriting- copyblogger.com
Positioning will define the content - transform the attention to a authoritative state - ads to generate revenue, affiliate programs, sell your own products and services.
As a business owner study copywriting even if you get someone else to implement it. Use headlines and hooks. MAke one piece of content stand out.
great book called Emyth _ its not what a business sells but how they sell it.
Authority Rules
Social proof through comments, quoted as an authority
Links
Chicklets that shows number of subscribers that attracts more subscribers
Divide interest areas and your subscribers
Telling people what they want to hear without annoying others
Affiliate Marketing
Social Media is a easy low cost way for research. Watch and absorb and ask.
Acceleration Rules
Authority sites as a hub and spinoff sites as satellite
use wordpress pages
social media is more cooperation than competition
Develop your own products and services
Test landing pages, copy and offers. Google has a testing tool
Outsource and strategic partnerships and try automation.
Distinguish between your blog and your business. Think of ways to remove yourself in a way that your business does not suffer.
BeckyMcCray - Live Twittering of the session SmallBizSurvival.com
Brian Clark - know the difference between your business model and your revenue model.
OK, now the SOB's are getting seriously interested. Brian Clark has the room's attention. #SOBCon08
Successful businesses maximize revenue possibilities from their existing assets. #sobcon08
Trying to give the people what they don't want is the quickest way to fail. Brian Clark #sobcon08
Successful businesses maximize revenue possibilities from their existing assets. #sobcon08
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