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No cost. No RFI obligation.
Why Include Me In Your Analyst Outreach
My colleagues at Info-Tech drive the "Business of IT" — infrastructure, security, and future technology trends. My research anchors the "Business of the Customer." As a former CMO turned Principal Research Director, and a former Adjunct Professor at Georgetown University, I bring an Operator-Analyst perspective that most research firms do not have: I have run marketing budgets, built demand generation teams, and sat in the same seat as the buyers I now advise.
That background bridges a gap that matters. Technology vendors often brief analysts who understand the category but have never had to justify a budget to a CFO or explain a pipeline miss to a board. I have done both. That context shapes how I evaluate positioning claims, product roadmaps, and go-to-market strategy — and it is the reason my coverage tends to focus on decisions rather than features.
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When I cover a vendor or publish analysis, it reaches a business-focused audience of technology leaders, practitioners, and marketing professionals — not just other analysts. My LinkedIn following skews toward people making or influencing buying decisions, which is a different distribution than most analyst social audiences.
Briefings are no-cost and come with no RFI obligation. If the conversation is useful, I am also happy to extend an invitation for a broader briefing with the wider Info-Tech analyst team — no strings attached.
If your outreach list is built around firms that focus on IT infrastructure and operations, my coverage area — marketing technology, AI platforms, customer experience, and collaboration — is likely a gap worth filling. Add me and you will get an analyst who reads your materials, has context on the decisions your buyers face, and will tell you directly what lands and what does not.
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