I discovered 2 companies entering the social Media Sphere this week.
American Airlines : http://aaconversation.blogspot.com/
Comcast on Twitter ; @ComcastCares
Kudos to these 2 companies for taking the first step. I will watch their progress . If you are a American Airlines flier I would ask you to participate in their Blog and let them know what you want on their blog.
Andrew Feinberg has a post on Comcast Twitter outreach o the CapitolValley Blog
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