I met 
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Andy Beal : How to spy on your Competition at PubCon 2008
I met Andy Beal first at SXSW and have read his book Radically Transparent: Monitoring and Managing Reputations Online. At Pubcon 2008 I attended his panel on Competitive intelligence . All the panelists had some good tips on spying on your competitors. Andy posted his presentation on his blog 14 Competitive Intelligence Tools (aka How to Spy on Matt Cutts). Thanks Andy.
