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Social Media and New Roles For Employees - BusinessWeek

Social Media and New Roles For Employees - BusinessWeek

Great article by Dan Schwebel @danschawbel in the business week. Must read for people helping their company in the social media.

My advice is take advantage of the fact that branding has been transitioned solely from the grasp of companies and their "official" brand messengers. Regardless of your job title, social media allows you to assist your company like never before, while also garnering some career protection for yourself.


I love this statement from the article 'The more employees that become brand guardians, the safer the corporate brand will be."
Shashi Bellamkonda
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Shashi Bellamkonda

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Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.

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Shashi Bellamkonda
Shashi Bellamkonda
Fractional CMO, marketer, blogger, and teacher sharing stories and strategies.
I write about marketing, small business, and technology — and how they shape the stories we tell. You can also find my writing on Shashi.co , CarryOnCurry.com , and MisunderstoodMarketing.com .