Do more with less… BY TAPPING PARTNER AND CLIENT “VOLUNTEERS” - Facilitated by Christine Banning, Vice President, Marketing & Communications SCORE Association
Today’s Web 2.0 world requires the support of partner, client and media “volunteers” to spread the word on goods and services. How do you engage, motivate and reinforce such “volunteer” contributors? SCORE was awarded 2009 Interactive Media Award (IMA) for Outstanding Achievement for its involvement of women in the SCORE Women’s Success Blog, ranked by traffic in the top 1 percent worldwide. This national small business, mentoring association has engaged more than 11,200 volunteers and 125 media network experts, as well as partners in online and media outreach. Find out how you, too, can engage volunteer contributors, and equip them to spread your story and position your brand.
Do more with less… BY MOBILIZING AND DISTRIBUTING CONTENT – Facilitated by Gregg Smith, CEO of Acuity Mobile
According to ABI Research, mobile marketing is projected to grow into a $19B industry in the next three years. How are you mobilizing your content today? And, how can you position your organization to reach the fast-growing mobile marketplace? Acuity Mobile’s patented eMAP (Embedded Mobile Advertising Platform) delivers and measures the effectiveness of targeted content – news, ads, offers, etc. Learn how Acuity Mobile is supporting sizeable enterprises - including Navteq, the Washington Capitals, the U.S. Postal Service, Harrahs and the Maryland Lottery – with targeted, mobile communications strategies that may also benefit your organization. Bring your questions, and plan to brainstorm ways to mobilize existing communications programs.
WHAT: Tech Breakfast Club - Peer networking and idea sharing with experienced Tech Marketing & PR pros
WHERE: Sheraton Premiere - Baron's Room (at the back of Ashgroves Restaurant), 8661 Leesburg Pike (off Hwy 7), Vienna, Virginia 22182 http://www.starwoodhotels.com/sheraton/property/dining/index.html?propertyID=691
WHEN: 8:00 a.m-9:45 a.m. Friday, August 14
Small Business Conference coming on September 29th
GrowSmartBiz Conference – a premier educational and networking event designed to help small business owners successfully grow their enterprises – hosted on September 29, 2009 at the Renaissance Hotel in Washington, D.C. For more information on the GrowSmartBiz Conference, please visit: http://growsmartbusiness.com/small-business-conference/.