The National Retail Federation released their Black Friday Verdict.
- More people joined in the post-Thanksgiving shopping bonanza this year, but they spent less money and hunted down bargains
- 195 million people visited shopping malls and online retailers Thursday through Sunday, up from 172 million consumers last year
- department stores ranked as the top Black Friday shopping destination, with 49 percent of shoppers visiting at least one. Discounters, which have typically claimed the No. 1 spot, fell to second place with 43.2 percent of shoppers, according to the NRF survey.
Comscore on the other hand headlined their release with
- Over the years, the online channel has become an increasingly influential driver in offline shopping behavior. Before making purchases in brick-and-mortar retail locations, consumers have become adept at doing their research beforehand. The array of sites doing round-ups of Black Friday deals are becoming more popular than ever.
- Amazon Sites was the most visited retail property on Black Friday, growing 28 percent from the corresponding shopping day a year ago, followed closely by Walmart, which grew 22 percent. Apple.com Worldwide Sites (up 39 percent), Target Corporation (up 2 percent) and Best Buy Sites (up 24 percent) rounded out the top five.