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Black Friday Average shopper spent $343.31

Ylan Mui of the Washington Post wrote a great article that will come in tomorrow’s paper about Black Friday 2009.

The National Retail Federation released their Black Friday Verdict.

Top takeaways:

  • More people joined in the post-Thanksgiving shopping bonanza this year, but they spent less money and hunted down bargains
  • 195 million people visited shopping malls and online retailers Thursday through Sunday, up from 172 million consumers last year
  • department stores ranked as the top Black Friday shopping destination, with 49 percent of shoppers visiting at least one. Discounters, which have typically claimed the No. 1 spot, fell to second place with 43.2 percent of shoppers, according to the NRF survey.

Comscore on the other hand headlined their release with

Black Friday Boasts $595 Million in U.S. Online Holiday Spending, Up 11 Percent Versus Year Ago

Top Takeaways:

  • Over the years, the online channel has become an increasingly influential driver in offline shopping behavior. Before making purchases in brick-and-mortar retail locations, consumers have become adept at doing their research beforehand. The array of sites doing round-ups of Black Friday deals are becoming more popular than ever.
  • Amazon Sites was the most visited retail property on Black Friday, growing 28 percent from the corresponding shopping day a year ago, followed closely by Walmart, which grew 22 percent. Apple.com Worldwide Sites (up 39 percent), Target Corporation (up 2 percent) and Best Buy Sites (up 24 percent) rounded out the top five.

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