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Showing posts from September, 2013

5 Observations from my Google Map Experience in India

On this recent trip (August 2013) to India my use of Google Maps was far more than any previous visits. In a funny quirky way I got into an auto-rickshaw and when I told the driver the destination, he turned to me and asked for directions. Apparently he was a migrant to the city and had not been driving the auto for long. Luckily I ad my smartphone with a local SIM and a data-plan and Google Maps. Subsequently I used Google Maps several times in India and here are my observations. Local flavor of Google Map directions The turn-by-turn directions are customized for the Indian roads where landmarks rather than road names are the most suitable. For example take a look at these directions from Ameerpet to Zonal Railway Institute in Maula Ali, Hyderabad . This mimics the real life directions you may receive from a passerby and Indian roads are not clearly labeled. Best route calculation Traffic is very bad during peak hours and Google's directions took me usually on roads wit...
Shashi Bellamkonda
Shashi Bellamkonda
Fractional CMO, marketer, blogger, and teacher sharing stories and strategies.
I write about marketing, small business, and technology — and how they shape the stories we tell. You can also find my writing on Shashi.co , CarryOnCurry.com , and MisunderstoodMarketing.com .