Independent Analysis: AI, SaaS, and Revenue Growth Strategy

  xPotomac  15 is being held on this June 12. and I have enjoyed attending  this event very much There is a good line up of speakers and t he  keynote this year is author  Mark W. Schaefer , who just released  The Content Code , which highlights how the marketing world has gone mad.  In his new book, Mark challenges communicators to break through information density by thinking about audiences in a new way . xPotomac  will be at Georgetown University Campus, the Healey Family Student Center , which includes an in-building parking garage. Kudos to the event host and sponsor the  Communications Culture and Technology program . My friend  Shana Glickfield , cofounder of the Beekeeper Group, will again emcee  xPotomac . Yay! Other panels:  It’s a data driven world, but you still need creative free thinking to succeed. Senior Vice President for Social@Ogilvy  Kathy Baird  will discuss some lessons ...