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Showing posts from January, 2021

The Confusing World of TV and the Internet

How are you doing with your cable and TV subscriptions? If you are a baby boomer and in some cases a Gen Xer, you may remember a world without the internet, and cable TV was the technology that seemed so advanced.  This is more the late 90's and the competition was cable or over the air TV. Next came the internet which was through your phone providers which was dial-up. Think AOL and the CDs that they distributed all over the world and I got one in India and did not own a computer then. An advance from dial-up was DSL again provided by the phone company Till the late 90's cable companies did not pay attention to the internet providers. They were comfortable that this "internet" was not a threat to the programming of the cable TV providers 2007; All of this changed when Netflix entered the market with streaming We moved from live cable TV (or Over-the-air TV)  and borrowing videotapes or DVDs to streaming.  Netflix did not wait for the providers to get their act toget...
Shashi Bellamkonda
Shashi Bellamkonda
Fractional CMO, marketer, blogger, and teacher sharing stories and strategies.
I write about marketing, small business, and technology — and how they shape the stories we tell. You can also find my writing on Shashi.co , CarryOnCurry.com , and MisunderstoodMarketing.com .