The way customers find information online is undergoing a seismic shift, thanks to AI-powered search like Google's AI Mode and other generative models. As someone who's navigated the marketing tech maze for years, this feels like one of the more significant disruptions. Staying visible requires more than just tweaking keywords; it demands a fundamental rethink. Understanding how AI changes search visibility is the first step to adapting. Our latest research at Info-Tech Research Group, "Stay Relevant in the Era of AI-Powered Search," dives into the practical implications and strategies needed now. Key Considerations (Based on the Research): 1. Beyond Keywords: AI understands intent and context. Focus shifts towards addressing complex user queries conversationally. 2. E-E-A-T is Paramount: Expertise, Experience, Authoritativeness, and Trustworthiness are becoming even more critical signals for AI. How are you demonstrating yours? 3. Content Diversification: AI pulls fr...
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