Google's Strategy to Close the Application Gap with Cameyo

A review of the Google Cloud Blog post outlining the role of Virtual App Delivery (VAD) in the Google enterprise stack.

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Cameyo's Function and Value Proposition

A recent (November 11th 2025) Google Cloud Blog post highlights Cameyo as a Virtual App Delivery (VAD) solution, explicitly distancing it from traditional Virtual Desktop Infrastructure (VDI).

• Google announced that Cameyo streams only the application, not a full desktop, delivering it securely via a web browser or as a Progressive Web App (PWA).
• The post states that this VAD approach is designed to solve the "legacy app gap," where half of enterprise applications remain client-based, slowing digital transformation.
• Google says that this approach simplifies IT management and provides a seamless user experience, citing a customer claim of reducing access time from 15 minutes to instantaneous access.

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Competitive Landscape and Market Strategy

Google frames Cameyo as a competitor to existing VDI solutions, marketing it as a "modern alternative" to offerings from companies like Citrix and VMware Horizon.

• Google argues that the combination of Cameyo and Chrome Enterprise Premium creates a unique market offering. The post asserts that this is the only solution currently available that can deliver and secure both modern web apps and legacy client apps within a unified browser environment.
• The barrier to adoption, while not explicitly detailed by Google, is tackled directly by the product's modular design. Google says its enterprise stack offers a "flexible, modular path" to modernization, implying companies do not have to abandon all existing investments immediately. This strategy positions Cameyo as the **critical unlock mechanism** for deeper adoption of the wider Google ecosystem.
• The new market Google targets is organizations that want to migrate to a web-based, secure OS like ChromeOS. The blog post claims Cameyo eliminates the "app gap," which has historically been the primary blocker for mass enterprise migration to ChromeOS.

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Who Benefits and the Business Value

The blog post clearly defines the beneficiaries and the resulting business value, attributing the benefits to the integrated Google stack.

Beneficiary	Benefit (Attributed to Google Post)	Business Value
End Users	Instant, seamless application access as PWAs.	Increased productivity (cited customer savings of "upwards of 30 minutes every day").
IT Teams	Simplified deployment (apps published in hours/days, not weeks/months) and Zero Trust security model.	Reduced Total Cost of Ownership (TCO) compared to traditional VDI complexity.
The Company (Google)	Cameyo is an "unlock mechanism" for deeper adoption of the higher-value Google products.	It eliminates the main barrier to mass enterprise adoption of ChromeOS and Google Workspace.
Legacy Apps	The integration allows for the use of Gemini AI capabilities on legacy applications.	Future-proofing and instant upgrade of specialized internal software functionality.

Google’s strategic motivation, according to the post, is to fully integrate its security, productivity, and application delivery services, enabling enterprises to transition to the web-first future of work at their own pace.