Thank you for following the latest updates on revenue orchestration. I am thrilled to dive into the exciting developments from Conga Connect 2026, happening right now (March 9-11 in Orlando, FL). This year's event marks a pivotal moment as Conga unveils its vision for the future following the recent completion of the acquisition of PROS B2B business on February 2, 2026.
The combination of Conga and PROS B2B creates a powerful, AI-powered platform that connects pricing, quoting, contracting, and commerce from price to signature. This end-to-end revenue orchestration helps enterprises maximize revenue, reduce risk, improve profitability, and eliminate silos in their commercial processes. It is a game-changer for revenue operations (RevOps) teams looking to build more connected and intelligent businesses.
I am particularly excited to meet Celia Fleischaker, Conga's Chief Marketing Officer, who brings over 20 years of B2B tech marketing expertise (including prior roles at PROS, among others). Her leadership is already shaping the go-to-market strategy for this expanded platform. Also looking forward to connecting with Sarah Hoffman, Analyst Relations Director at Conga (formerly with PROS B2B), to hear more insights on how this integration is resonating with analysts and customers.
Conga Connect 2026 is kicking off a new chapter with themes around innovation, AI disruption, and unified commerce solutions. If you're attending or following along, let's connect. I am eager to hear your takeaways.
Strategic Horizon: Solving Organizational Friction
The integration of PROS B2B assets into the Conga ecosystem represents a significant shift toward Converged Commercial Operations. By merging CPQ (Configure, Price, Quote) and CLM (Contract Lifecycle Management) with advanced price optimization, the organization is addressing a fundamental Organizational Friction point: the disconnect between dynamic market pricing and static legal agreements. Over the next five years, we anticipate the rise of Autonomous Commerce, where AI removes the friction caused by disconnected pricing and legal silos. This shift allows for real-time contract adjustments that reflect immediate market volatility, ensuring that Margin Integrity is maintained without manual intervention.
Fiscal Maturity and Economic Resilience
For executive leadership, this integration offers a path to higher Fiscal Maturity. By unifying the quote-to-cash stack, CFOs can finally mitigate Revenue Leakage through a single pane of glass. As global economic shifts demand leaner, more responsive operations, the ability to manage Economic Margins proactively—rather than reactively—will define the market leaders of the next decade. When pricing intelligence and execution live on the same stack, the visibility into margin erosion becomes granular, allowing organizations to pivot from reactive discounting to proactive Margin Protection.
Analyst Perspective: The Great Convergence
We are observing a "Great Convergence" in the Quote-to-Cash space. The silos between CPQ, CLM, and Digital Commerce are dissolving. Organizations that fail to adopt a unified Revenue Operating System risk falling into the Legacy Trap, where disconnected data sets lead to inconsistent customer experiences and lost renewals. Conga's trajectory suggests they are positioning themselves as the primary fabric for this new, integrated commercial reality.
Sources and Attributions:
Conga. "Conga Completes Acquisition of PROS B2B Business." 2 Feb. 2026. https://conga.com/press-release/conga-completes-acquisition-pros-b2b-business
Conga. "Conga Connect 2026 Event Details." Mar. 2026. https://conga.com/conga-connect
PROS. "PROS Announces Sale of B2B Business to Conga." 2 Feb. 2026. https://pros.com/press-releases/pros-announces-sale-of-b2b-business-to-conga
