Analyst Relations · Enterprise Technology
If your analyst relations program skips Info-Tech, you are skipping a direct line to over 40,000 technology buying organizations.
Shashi Bellamkonda | March 27, 2026
40,000+
Member Organizations
80,000+
Annual Member Calls
2,000+
Tech Leaders at Info-Tech Live
Analyst relations programs at most technology companies follow the same logic: prioritize the biggest names, fill out the required forms, and hope for favorable placement in the reports that procurement teams consult. That logic misses something important. The analysts your buyers actually call for advice before they make decisions are not always the ones your AR team has on speed dial.
Info-Tech Research Group is one of the most actively used research services in enterprise technology, and it operates differently from most firms. Members do not just receive reports. They call us. They ask questions specific to their situation, their vendor shortlist, their budget cycle, and their team's capabilities. We take more than 80,000 of those calls a year across a membership base of over 40,000 organizations. When a CIO or IT director is evaluating a marketing technology platform, a customer experience solution, or an artificial intelligence tool, they pick up the phone and ask.
If your product is not on our radar, it is harder for it to come up in those conversations.
What My Coverage Actually Includes
My research at Info-Tech sits at the intersection of several categories that are moving fast right now. Customer experience and the technology that supports it. Marketing technology, including the platforms, data layers, and automation tools that connect marketing teams to their buyers. Branding and competitive intelligence. Analyst relations as a discipline, including how vendor teams can build more effective programs. Customer success and the metrics and key performance indicators that give leadership a real view into retention and growth.
These categories are not siloed from each other. A conversation about customer success tooling almost always surfaces questions about data integration, which pulls in the collaboration and artificial intelligence topics my colleagues cover. I work across those threads regularly.
"Strategy calls from members are some of the most energizing parts of my week. I learn as much as I contribute."
Info-Tech Live Is Unlike Any Other Industry Event
Most industry conferences bring together a mix of practitioners, vendors, press, and analysts in roughly equal measure. Info-Tech Live is structured differently. More than 2,000 technology leaders attend, and they are not there to network with peers in the abstract. They are there to make decisions. Every person in that room is a buyer of technology, and the conversations they have during the event directly influence what they evaluate and purchase afterward.
A select group of vendors are invited to participate. Spots are limited for a reason: the event is designed to preserve the trust and focus of the attendees. The feedback I have received from both technology leaders and the vendors who have exhibited has been consistently strong. The quality of conversation at Info-Tech Live is different from what happens at larger, more diffuse trade shows.
If your company has not explored participation, it is worth understanding what is available.
A Note to Startups and Emerging Technology Companies
I want to say something directly to founders and product leaders at earlier-stage companies. You do not need to be an established enterprise vendor to brief me or to get on my radar. I am genuinely passionate about emerging technology, and I welcome conversations with companies that are still building their story and their market presence.
Those conversations are valuable in both directions. I learn from them. They sharpen my understanding of where a category is heading before the mainstream narrative catches up. And if your product is solving a real problem for enterprise buyers in my coverage areas, being part of those conversations matters for you too.
One area I have been researching actively is artificial intelligence-powered search. The category is moving quickly and the vendor landscape is still taking shape. If this is part of your product roadmap or your current offering, I would welcome a conversation.
No Enormous Forms. Just a Conversation.
One thing that holds some vendor teams back from engaging with research firms is the administrative overhead. Lengthy qualification documents, structured briefing templates that take weeks to coordinate, gatekeeping processes that slow everything down before a single conversation happens.
That is not how I work. Reach out. Tell me what you are building and who you are building it for. We will find time to talk. If there is a fit with my research agenda or with the questions my members are bringing to me, that becomes clear quickly. If it is not the right moment, I will tell you that too and we can revisit.
The value of being on an analyst's briefing list and newsletter distribution is straightforward: when a member calls with a question that touches your category, you want the analyst on the other end of that call to know your name, your differentiation, and your current direction. That awareness does not happen automatically. It is built through consistent, low-friction contact over time.
The Question Worth Asking
When a CIO at one of your target accounts picks up the phone and asks an Info-Tech analyst about your category, is your product part of that conversation? If the answer is uncertain, the fix is simpler than most AR teams assume. Reach out and start the relationship.
Connect with me on LinkedIn or reach out through shashi.co. I am particularly interested in conversations about customer experience technology, marketing technology, AI-powered search, and any emerging technology that enterprise buyers are beginning to evaluate.
About
Shashi Bellamkonda is a Principal Research Director at Info-Tech Research Group's SoftwareReviews division, covering marketing technology, customer experience, collaboration platforms, and artificial intelligence. He also holds an adjunct professor position at Georgetown University and hosts the Talking Headless Show on LinkedIn Live.
