The New Conversion Currency: Why AI Search Forces a Complete Metric Rethink
The New Conversion Currency: Why AI Search Forces a Complete Metric Rethink By Shashi Bellamkonda| Based on research from Seer Interactive (Authors: Nick Haigle…
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The Real Business Value in GrubMarket’s Procurant Acquisition: Owning the Transactional Backbone
Food software doesn't get the attention it should. A lot of problems can be solved with AI and transactional software. GrubMarket’s acquisition of Procurant…
ServiceNow and Microsoft Just Made Your AI Agents Actually Useful
If you're using both ServiceNow and Microsoft 365, your employees live in two worlds. They manage workflows in ServiceNow. They communicate in Teams, sched…
RedHat OpenShift: The IT Glue: Making Everything Stick Together?
Think of OpenShift as a standardized, automated factory floor for building and running your company's software, no matter where it lives (your data center,…
The Website-Less World Is Already Here (You Just Experienced It)
A few months ago, I needed the cheapest possible flight to Hyderabad with one hard constraint: total journey time—including layovers—could not exceed 25 hours. …
Why Google, Amazon, and Even Microsoft Are All Betting Against the “Celebrity” Model
While the spotlight remains on consumer-facing features - voice, images, personality—the enterprise AI landscape has quietly undergone a fundamental realignmen…
The 16% Conversion Rate: Why AI Traffic is Not Stealing Your Business—It's Qualifying It
Based on research from Seer Interactive (Authors: Nick Haigler, Garman Chan) and InfoTech Research Group Stop Celebrating Vanity Traffic. Start Tracking Intent. …
Palo Alto's $30+ Billion Bet: Why "Agentic AI" Demands a New Security Stack
Dateline: November 20, 2025 Just when you thought cybersecurity couldn't get more complex, Palo Alto Networks (PANW) drops another bombshell. Following thei…
Epicor's Precision Play: Why Vertical AI Beats General AI for Profitability
The Real Cost of "Busy Work" in Your Industry If you run a lumber yard, a construction firm, or a warehouse, your day is a high-cost grind of looking …
Sierra Hits $100M ARR: When AI Agents Stop Being Demos
Sierra Hits $100M ARR: When AI Agents Stop Being Demos AI agents could be parlor tricks. They impress in presentations, crash in production, or get abandoned a…
Beyond the Hype: Why AI's True Value in Marketing Isn't More Content, But More Meaning
Katie O'Neil's Closing Keynote on the "Meaning" Strategy in the Age of AI Dateline: MarketingProfs 2025 Conference After days filled with sessi…
Workday Bought Pipedream Because AI Agents Need to Actually Do Something
Workday acquires Pipedream (Nov 19, 2025) to operationalize its AI capabilities. The acquisition solves the "last mile" problem in enterprise AI: the …
The New Crisis of Trust: Why Your Best Copy Isn't Cutting It Anymore
We've Lost Faith in Text. It's an AI Problem. We’ve all seen the headline: more Americans prefer watching the news over reading or listening. Sure, you …