Beyond the Hype: Why AI's True Value in Marketing Isn't More Content, But More Meaning
Katie O'Neil's Closing Keynote on the "Meaning" Strategy in the Age of AI Dateline: MarketingProfs 2025 Conference After days filled with sessi…
Latest Analysis
Workday Bought Pipedream Because AI Agents Need to Actually Do Something
Workday acquires Pipedream (Nov 19, 2025) to operationalize its AI capabilities. The acquisition solves the "last mile" problem in enterprise AI: the …
The New Crisis of Trust: Why Your Best Copy Isn't Cutting It Anymore
We've Lost Faith in Text. It's an AI Problem. We’ve all seen the headline: more Americans prefer watching the news over reading or listening. Sure, you …
AI for Smarter Marketing: Easier Said Than Done - Insights from MarketingProfs B2B Forum
Artificial intelligence (AI) has been lauded as the next great frontier for B2B marketing, promising a leap in efficiency, personalization, and customer acquis…
The Quiet Acquisition That Might Rewrite the Rules of Revenue - DealHub + Subskribe
DealHub Bought Subskribe So Your Next Deal Doesn't Fall Apart at Billing Imagine closing a major deal with perfect terms, then watching revenue recognition …
Adobe's Genius Move: The Era of Generative Engine Optimization (GEO) Has Begun
Content Problem that affects everyone Let's be real: you’ve spent a fortune on Adobe licenses to make beautiful, personalized content. It looks amazing. It…
Google Just Deployed Gemini 3 to 2 Billion Users on Day One
Image: Google AI Mode Search for the Mughal Empire in 3 Pro Thinking Mode When Models Became Brands: Google's Gemini 3 Gambit There was a time when the model…