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Showing posts from February, 2015

Small Business Marketing Lessons From Everyday Experiences

My posts on SmallBizTrends.com Marketing Lessons From Everyday Experiences
View more lists from Shashi Bellamkonda

When Millennials Take Over - Jamie Notter and Maddie Grant

When Millennials Take Over - Jamie Notter and Maddie Grant
Being a parent of a millenial, this book ( I received a pre-publication review copy) was a book I was craving to read. No, I did not go with my kid to job interviews , as you will read a few millenials did in this book.

Many articles have been written about millennials and their expectation of  "continuous positive feedback, immediate promotions, and unreasonable amounts of authority" Jamie Notter and Maddie Grant draw attention to the fact  -
"Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it."

In the book the authors draw attention to the fact that the way we are doing business is changing. There is a an entire generation that grew up taking the internet for granted and the social communication as a right.

The three trends that the authors highlight in the book  :

• The decline of traditional management• The social internet revolution• The Mi…