Saturday, February 21, 2015

When Millennials Take Over - Jamie Notter and Maddie Grant

When Millennials Take Over - Jamie Notter and Maddie Grant
Being a parent of a millenial, this book ( I received a pre-publication review copy) was a book I was craving to read. No, I did not go with my kid to job interviews , as you will read a few millenials did in this book.

Many articles have been written about millennials and their expectation of  "continuous positive feedback, immediate promotions, and unreasonable amounts of authority" Jamie Notter and Maddie Grant draw attention to the fact  -
"Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it."

In the book the authors draw attention to the fact that the way we are doing business is changing. There is a an entire generation that grew up taking the internet for granted and the social communication as a right.

The three trends that the authors highlight in the book  :

  • • The decline of traditional management
  • • The social internet revolution
  • • The Millennial generation entering the workforce.

The change in the workforce is not too far away. The authors say, "In 2020 Millennials will be the largest segment of the workforce, just as they are ascending into management positions."

I am in a digital marketing role and we attract a lot ofmillennials as they  are comfortable in a digital world. They love places where change  is continuous and they can continue to learn. There is nothing stable about a working environment that is stable for millennials.
Before I give away the whole book. If you are in a work place where you are likely to employ, work with or train millennials - that means probably any business that exists now , read the book.
Print book on Amazon or Kindle on Amazon

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