The way customers find information online is undergoing a seismic shift, thanks to AI-powered search like Google's AI Mode and other generative models. As someone who's navigated the marketing tech maze for years, this feels like one of the more significant disruptions. Staying visible requires more than just tweaking keywords; it demands a fundamental rethink.
Understanding how AI changes search visibility is the first step to adapting. Our latest research at Info-Tech Research Group, "Stay Relevant in the Era of AI-Powered Search," dives into the practical implications and strategies needed now.
Key Considerations (Based on the Research):
1. Beyond Keywords: AI understands intent and context. Focus shifts towards addressing complex user queries conversationally.
2. E-E-A-T is Paramount: Expertise, Experience, Authoritativeness, and Trustworthiness are becoming even more critical signals for AI. How are you demonstrating yours?
3. Content Diversification: AI pulls from various sources. Think articles, videos, structured data, forum discussions. Is your content mix ready?
4. Zero-Click Threat: AI often provides direct answers, potentially reducing clicks. How will you adapt your goals and measurement?
Thank you to experts who were instrumental in helping me in this research Raj Khera, Kathleen Devilbiss, Janet Driscoll Miller, Mark Alves and my other friends.
This way of information gathering impacts SEO, content strategy, and even how we measure success. What's the single biggest challenge you foresee (or are already facing) with AI impacting your search visibility? Share your thoughts in the comments below! 👇
Adapting to the AI search era isn't just about staying current; it's about ensuring your brand remains discoverable and relevant. Download your copy of my research for the Info-Tech Research Group here:
Stay Relevant in the Era of AI-Powered Search | Info-Tech Research Group https://share.google/SbnYW1IZtR8wFQQim
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