Closing the Loop: Amplitude Acquires InfiniGrow to Unify Product and Revenue Analytics
Digital analytics platform Amplitude has acquired InfiniGrow, an AI-powered revenue attribution and scenario planning tool. This move signals Amplitude's i…
Latest Analysis
From Query to Cart: The 693% Surge in AI-Driven Commerce
How many of you used AI to do your shopping or travel planning this season? Adobe Analytics data from January 2026 highlights a massive statistical shift: a 69…
Is Your Tech Stack Just 'Admiring' the Problem?
From Watcher to Fixer: Why Dynatrace’s Acquisition of DevCycle Matters to the C-Suite From Watcher to Fixer: Why Dynatrace’s Acquisition of DevCycle Matters to …
The Collective Shift: From CMO to Chief Conversational Orchestrationist
The industry is reaching a tipping point where the traditional title of "Chief Marketing Officer" no longer captures the complexity of the role. We a…
Apple, Google, and the AI Supply Chain
In a major shift in the generative AI ecosystem: Apple has officially selected Google Gemini to power the next generation of its Apple Foundation Models. ❖ The L…
Bridging the Gap: A Conversation with Arthur Bailey and Jon Arnold
I have often said that technology is ultimately a people business. While we spend our days analyzing architectures, APIs, and ROI models, the insights that sha…
The Faceless Economy: Is Google’s UCP the End of the Website?
According to the latest Google Cloud analysis , we have entered the era of Agentic Commerce. This isn't just a new tool; it is a fundamental rewiring of how…