Shashi Bellamkonda
AI & Marketing Strategist | Principal Research Director | Global Keynote Speaker
Executive Profile
Shashi Bellamkonda is a Principal Research Director at Info-Tech Research Group, where he authors in-depth research papers on the evolving enterprise technology landscape. As a respected industry analyst, his published work explores MarTech platforms, AI-driven customer experience (CX) strategies, and marketing technology optimization—including his paper in the Journal of Applied Marketing Analytics, Optimizing the Right Metrics to Scale Your Business, research on Capitalizing on AI to supercharge Marketing, Sales, and Customer Success, and Staying Relevant in the Era of AI-Powered Search—equipping technology and marketing executives with the insights needed to drive market strategy.
Drawing directly from his published research and on-the-ground analysis at major events like Cisco Live, Boomi World, and the Esri User Conference, Shashi is a highly sought-after speaker who bridges the gap between complex data and practical application. Beyond his formal research, he hosts the Talking Headless Show on the Playaz Production Network and operates a network of thought-leadership publications, including misunderstoodmarketing.com, expanding the reach of his analytical insights.
Strategic Insights
Speaking Topics
- Predictive Modeling: Moving AI/ML from hype to customer ROI.
- Analyst Relations: Reshaping vendor engagement through AI.
- CX Optimization: Bridging silos in the customer journey.
Industry Recognition
- Tech Titan: Named by Washingtonian Magazine.
- Minority Business Leader: Washington Business Journal.
- Author Influence: Cited in over 17 business strategy books.
Inquiry & Collaboration
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