This question must get a lot of attention at the Washington Post. I asked myself this question pondering this morning's Washington Post Book World. I was thinking of Rohit Bhargava and his book " Personality not included ". He is a local author and a brilliant guy. The topic of his book is not politics, fiction or prose but a easy to understand book on how businesses can win in the changed new media world. I hope Rohit's book makes it to the Washington area bestsellers list. Rohit told me he was writing a book when we met at the Digital Media Wire conference in 2007. He wrote on Fridays and his book is based on his experiences working in the Digital Influence team at Ogilvy. The book arrived almost the same time as his second child was born. As Rohit's wife Chaavi says they actually had twins late last year! We met again in SXSW and this time Rohit told a bunch of us he met at lunch about the book and had some publicity materials to give away. I got a previe...
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