Fox interactive
- 186 million unique visitors per month to Fox interactive properties
- ppl spend 3 hrs and 22 min online
- ppl spend 3 hrs and 45 min watching TV
- Media moved from print to Radio
- newspapers depended on ads, subscription and position
- Radio had advertising
- Entry of Satellite radio provided subscition models
- Then TV came in
- TV subscription models came in with cable and satellite
- Most business models remain intact and more emerge
- TIVO, DVR, VCR
- new business models
- CPM,CPC, Lead generation, etc
- Viewers don't want to pay to watch TV shows online
- On demand content
- showing ads when the show is paused ( Cool !)
- showing ads based on local area online
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