Washington DC Small Business, Social Media, Technology, Communications, Marketing and Conversations with Shashi Bellamkonda Vice President Marketing at Leap | Marketing Leader Driving Business Growth & Customer Exp | Startup & SMB Advisor
Register for Mark G. Richardson's webinar on mastering time management We all have 24 hours in a day. How you choose to spend your limited time defines your success. In this webinar, Mark walks you through a process with strategies, techniques, and tools to achieve time mastery
If you have not read about Andrew Jackson, start with @mjgerson 's article and the connection to today https://t.co/qPASWmpYdj — Shashi Bellamkonda (@shashib) March 17, 2017 LInk to the tweet https://twitter.com/shashib/status/842695508753899520
Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study. Yes Lifecycle Marketing (a provider of multi-channel marketing services provider) analyzed nearly 8 billion emails to determine if subject line offers in emails work. Findings: 30% of all emails analyzed had an offer in the subject-line Open rates for emails without an offer were on an average 28% higher Exception - emails to customers (loyalty marketing). According to Media Post Research - "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"