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Showing posts from 2017

Even cruise experts rely on travel agents to find the right fit

Preview: Mark G Richardson's Book on Controlling Your Time

Register for Mark G. Richardson's webinar on mastering time management 

 We all have 24 hours in a day. How you choose to spend your limited time defines your success. In this webinar, Mark walks you through a process with strategies, techniques, and tools to achieve time mastery

Listen to Bob London, Chief Listening Officer talk about Customer Conversations

When You Get A Retweet from John Legend

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If you have not read about Andrew Jackson, start with @mjgerson's article and the connection to today https://t.co/qPASWmpYdj— Shashi Bellamkonda (@shashib) March 17, 2017 LInk to the tweet https://twitter.com/shashib/status/842695508753899520

Techcrunch Article on Google's DeepMind is worth reading

Google DeepMind open sources Sonnet so you can build neural networks in TensorFlow even quicker https://t.co/16wYqi5lHd — TechCrunch (@TechCrunch) April 8, 2017

Emails without an offer in the subject line do better says study

Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study. 
Yes Lifecycle Marketing (a provider of multi-channel marketing services provider) analyzed nearly 8 billion emails to determine if subject line offers in emails work.
Findings:
30% of all emails analyzed had an offer in the subject-lineOpen rates for emails without an offer were on an average 28% higher Exception - emails to  customers (loyalty marketing). According to Media Post Research -  "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"

Great Marketing Analytics class

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This week I started the Spring 2017 class of Marketing Analytics at Georgetown University and my friend Christopher Antonopolous came and gave a guest lecture