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Showing posts from May, 2015

Awesome and getting ready for xPotomac 15 this June 12.

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xPotomac 15 is being held on this June 12. and I have enjoyed attending  this event very much There is a good line up of speakers and t he  keynote this year is author Mark W. Schaefer, who just released The Content Code, which highlights how the marketing world has gone mad.  In his new book, Mark challenges communicators to break through information density by thinking about audiences in a new way .
xPotomac will be at Georgetown University Campus,the Healey Family Student Center, which includes an in-building parking garage. Kudos to the event host and sponsor the Communications Culture and Technology program. My friend Shana Glickfield, cofounder of the Beekeeper Group, will again emcee xPotomac. Yay! Other panels:  It’s a data driven world, but you still need creative free thinking to succeed. Senior Vice President for Social@Ogilvy Kathy Baird will discuss some lessons she learned at the Burning Man festival as they apply to digital communications.Next up, Gannett’s Director of So…