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Showing posts from 2018

Google Gets Into the SEO Scoring Game

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Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google.

Recently Google announced a new website Web.dev that gives you a rating for several  factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results.



Google uses Lighthouse which according to Google "Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more."
One thing to note here is that Lighthouse also checks for compatibility with Progressive Web Apps (PWA) which in my opinion is the future.
Most people use mobile devices and if you force them to download an app to interact (like Facebook does) you may lose them unless you …

Hulu for 99 cents should be a cord cutter's dream

Among the deals this year for Black Friday, I noticed a Hulu deal, 99 cents a month for 12 months.The will get a good amount of sign-ups as this is good opportunity to checkout Hulu. I was a Hulu member when they first started and after the free version stopped, I stopped watching.Time to give Hulu a test again. You?


Hulu for 99 cents should be a cord cutter's dream

Among the deals this year for Black Friday, I noticed a Hulu deal, 99 cents a month for 12 months.The will get a good amount of sign-ups as this is good opportunity to checkout Hulu. I was a Hulu member when they first started and after the free version stopped, I stopped watching.Time to give Hulu a test again. You?


When Amazon Splits

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If there is a human who achieved their dream, Jeff Bezos is among them. I have to thank Amazon for being among the first to start a affiliate program for webmasters. I was part of the Amazon EcoSystem in 1997-98 when I started a website for a restaurant because the fax machine broke. (That is another story)

Fast forward to 2005-2007 and meeting Jeff Barr an evangelist for Amazon Web Services and learning all about tech for startups.

Amazon is now in a lot of places and businesses and being dominant may mean they have to split their Lines of business.

Amazon with the addition of Whole Foods.

The biggest section of Amazon that delights  many of us is the Prime part of Amazon. Free shipping, free movies, offers, even a dedicated day for us.


If Amazon needs to split here are my predictions.

Business 1 : Amazon the logistic platform that enables anyone to sell online
Business 2: Amazon Local/Go shop in brick and mortar stores and get delivery. Amazon realizes that we want to touch, feel a…

Google is the World's Biggest Social Network!

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Google Plus may be dead but Google is fast becoming the world's largest social Network. Here are the reasons why:

1) Commenting on Google Search: For a long time you could add your reviews/comments for Google search results like Movie and TV Show reviews. Now Google announced that you can start adding comments on Google Search results.



Google says that "You can leave comments on things you’ve searched for on Google, like a sports game. You can also read and rate comments left by others."




2) Google Maps becomes Social: You can now follow and even send a message from Google Maps to a business.



Once you a follow a business on Google Maps, the business can send you offers and updates so you don't miss cool happenings.




3) Google My Business Posts: All businesses can publish events, products, and services directly to Google Search and Maps. Posts can be text, video, or photos and when people see your business listing on Google, they can see the post as well. Continue to refre…

Amazon Offline : 6 things I Learnt From A Visit to Amazon Books Bethesda

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We have been planning to visit the Amazon Store ever since one was opened in Georgetown, Washington DC and later at the Bethesda Row in Maryland.

6 Things that I learnt here:

1) Stuffed Like A Warehouse: In my opinion this store is stuffed probably like the Amazon Warehouses. It seems like everything is all over and you just have to explore and find what you need. Definitely the Amazon Logistics division planned the store and not the wonderful customer experience team at Amazon.

2)  Has a Children's Section: Till my kids grew past the kid's section, the Barnes and Noble Children's section was an enchanting place. Amazon has a children's section as well.



3)  Check Out the Facebook Portal Devices Here:  Amazon Books has all varieties of Amazon devices and smart bulbs,  such as Amazon basics. Surprised to see Facebook's Portal+ and play with it. The version shown in the photo above is huge. I would have loved to have this as a conference speaker for work but not for …

UTM codes Are useful for tracking

This is a good resource to add UTM codes
https://ga-dev-tools.appspot.com/campaign-url-builder/

The Facebook Feed is not the endgame - The missing equation