If you have not read about Andrew Jackson, start with @mjgerson's article and the connection to today https://t.co/qPASWmpYdj— Shashi Bellamkonda (@shashib) March 17, 2017
I love connections and want to bring value to people. Washington DC Small Business, Social Media, Technology, Communications, Marketing and Conversations with Shashi Bellamkonda Vice President Marketing at Leap | Marketing Leader Driving Business Growth & Customer Exp | Startup & SMB Advisor
Sunday, April 30, 2017
When You Get A Retweet from John Legend
Saturday, April 08, 2017
Techcrunch Article on Google's DeepMind is worth reading
Google DeepMind open sources Sonnet so you can build neural networks in TensorFlow even quicker https://t.co/16wYqi5lHd— TechCrunch (@TechCrunch) April 8, 2017
Friday, April 07, 2017
Emails without an offer in the subject line do better says study
Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study.
- 30% of all emails analyzed had an offer in the subject-line
- Open rates for emails without an offer were on an average 28% higher
- Exception - emails to customers (loyalty marketing). According to Media Post Research - "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"
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