Saturday, April 08, 2017
Google DeepMind open sources Sonnet so you can build neural networks in TensorFlow even quicker https://t.co/16wYqi5lHd— TechCrunch (@TechCrunch) April 8, 2017
Friday, April 07, 2017
Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study.
- 30% of all emails analyzed had an offer in the subject-line
- Open rates for emails without an offer were on an average 28% higher
- Exception - emails to customers (loyalty marketing). According to Media Post Research - "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"
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