Happenings, Marketing and Technology Advice and Thoughts!

If you have not read about Andrew Jackson, start with @mjgerson's article and the connection to today https://t.co/qPASWmpYdj— Shashi Bellamkonda (@shashib) March 17, 2017 LInk to the tweet https://twitter.com/shashib/status/842695508753899520

Google DeepMind open sources Sonnet so you can build neural networks in TensorFlow even quicker https://t.co/16wYqi5lHd — TechCrunch (@TechCrunch) April 8, 2017

Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study. 
Yes Lifecycle Marketing (a provider of multi-channel marketing services provider) analyzed nearly 8 billion emails to determine if subject line offers in emails work.
Findings:
30% of all emails analyzed had an offer in the subject-lineOpen rates for emails without an offer were on an average 28% higher Exception - emails to  customers (loyalty marketing). According to Media Post Research -  "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"