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Showing posts from January, 2011

January 24th Community Manager Appreciation Day slideshow from Edelman Digital

The Unapologetic Geek Google's Marissa Meyer on Marketplace

I had meant to post this earlier , Marissa Meyer vice president of consumer products at Google, was on Marketplace on NPR on January 7th 2010.
If you need any nudging to listen to her below here is her opening :

geek isn't a word you often hear referring to women. But, I am a geek -- not only am I a computer scientist by training, but I love to code, on Linux, on web servers, in C++, javascript, and mySQL. Outside of work, I cook using spreadsheets
Part of the Marketplace series : 2010: A LOOK BACK AND A LOOK AHEAD


Swami's weekly Book list : Content Rules , Open Source & other interesting Books

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From the Economist Book review : The Comingled Code : Open Source and Economic Development By Josh Lerner and Mark Schankerman.At least theoretically, open source could also resolve the main dilemma that bedevils innovation policy. On the one hand, most inventors need incentives to keep inventing. On the other, the social value of an invention is maximised if anyone—not just those willing to pay for it—can use it. Open source seems to satisfy both conditions. Developers contribute voluntarily, and share code freely. If  you were holding out about creating content then Content Rules is for you .You probably heard the term "Content Rules" a lot and you probably thought it applied to the other guy and not to you. This book will explain to you how this applies to you. Do you have passion and a open mind? Are you a photographer? How does this apply to B2B ? Guidelines and tips - Ann Handley (@marketingprofs) who I have been a fan off for several years (even before the term social…

Search + Mobile = Purchase (Maybe) From Media Post

Laurie Sullivan wrote this article for Mediapost.com and I thought this paragraph was interesting
"Baynote recently released the Baynote Holiday Online Shopping Experience Survey, which analyzes 500 U.S. online holiday shoppers during the month of December. The study provides a look at consumer satisfaction with their digital experience across several areas including mobile and social.

It turns out non-traditional promotions show promise. Thirty one percent of respondents were influenced by promotions through Facebook, while only 17% were swayed by Twitter, and 20% were influenced by mobile promotions."
Read the rest of the article here : MediaPost Publications Search + Mobile = Purchase (Maybe) 01/21/2011:

Experian Warns Smartphone Users to Smarten Up

This is from across the pond and I would say you should start precautions and have a locked phone with a password.

Thier research found :

Nearly two thirds (65%) of smartphone users send and store e-mails on their phones - even if these include sensitive information such as receipts and credit card details from shopping online.

More than half (53%) of smartphone users access social networking sites from their phones. This could easily reveal key pieces of information like names, dates of birth and other details commonly used as passwords for online banking and other accounts, such as first school or place of birth.
Nearly one third (29%) of smartphone users take advantage of public Wi-Fi hotspots (often found in city centres, used whilst having a break from the shops) which are unsecure and highly vulnerable to electronic eavesdroppers.
Of these, one in five (19%) say they conduct online banking while using public WiFi, risking their accounts, PINs and passwords."
More at Experian…

Swami's weekly Book list : Social Marketing to the Business Customer and other interesting books

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Behind the Dream: The Making of the Speech that Transformed a Nation. The article in today's Washington Post  by Clarence B Jones adviser, lawyer and speech writer of Martin Luther King explains how the words " I have a dream" were impromptu. I was impressed by the preparation that Martin Luther King went through for his public speeches. The book will definitely be a good read and an inspiration for all of us.I was looking for this book even before it was published “Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships “ By Paul Gillin and Eric Schwartzman. I was preparing for a course I am going to teach at Georgetown University this spring and wanted to read the book and see if I could make it the class textbook. First impressions of the book are great and loved the foreword by Karen Quintos CMO Dell who said that 80% of Dell’s revenue comes from b2b market. The example of Dell Tech Cent…

Communities of Practice: Conversations To Collaboration by Stephen Dale

I am sharing this from Slideshare which is a great social network for sharing Presentations and documents. I came across this while doing some research and Stephen Dale has made this a very comprehensive and detailed presentation on communities. No wonder this presentation has more than 20k views and over 168 others have embedded this presentation on their blogs/ websites.Communities of Practice: Conversations To CollaborationView more presentations from Semantix (UK) Ltd.

First Ever National GiveCamp Delivers Technical Wishlist Projects for Over 120 Non-Profits

The first ever National GiveCamp, sponsored by Microsoft takes place this weekend in 14 locations coast-to-coast More than 1,000 volunteer developers, designers and IT Professionals, will code for charity delivering custom software, new applications and web sites for over 120 charities. Without the donated efforts from the National GiveCamp event, these charities, which would typically not be able to afford their wish list projects, will be able to better reach the communities that they serve."
The 14 U.S locations are: Austin, Texas; Phoenix, Arizona; Birmingham, Alabama; Colorado Springs, Colorado; Dallas, Texas; Atlanta, Georgia; Houston, Texas; Nashville, Tennessee; Dallas, Pennsylvania; Fayetteville, Arkansas; New York City, New York; Malvern, Pennsylvania; Redmond, Washington; and Clayton, Missour

Visit http://bit.ly/h9eHtM and follow GiveCamp on http://twitter.com/GiveCamp for more information.
More info at :

First Ever National GiveCamp Delivers Technical Wishlist Projects fo…

iPhone Trumps Android in QR Code Scanning Battle

"According to a recent analysis by JumpScan, the leading social QR service, Apple’s iPhone outpaced Google’s Android by nearly three to one. The trend is based on a recent sampling of 5,000 scans from mobile devices. Blackberry came in a distant third, generating approximately 3% of the overall scans.
“One of the reasons,” speculates JumpScan co-founder Mike McKearin, “could be that iPhone users had a significant jump start on mobile web, apps and emerging technologies. “We anticipate this gap closing as Android users quickly adapt to QR usage on the mobile web.”"
Nielsen estimates smart phone penetration at 25% of the market, while predicting they will overtake feature phones in the U.S. market be then end of 2011. Many in the industry are predicting 2011 as the tipping point for mobile.“We’re confident that more smart phones are going to come with QR readers pre-installed as demand for instant web access increases,” McKearin continues. “Gone are the days when people say ‘Fri…

Marshall Kirkpatrick’s Corporate Social Strategist Analysis

Marshall Kirkpatrick co-editor of ReadWriteWeb posted a interesting analysis on a list of Corporate Social Strategists created by Jeremiah Owyang on his personal blog : http://marshallk.com/corporate-social-strategists-on-twitter-resources-chartsYou learn a lot about how data can be researched and manipulated and here a list of a few but you should head over there and read it http://goo.gl/O27eeMarshall’s Twitter list of 141 Corporate Social StrategistTools Marshall used http://apture.com/Contemplated using https://www.mturk.com/mturk/welcome to find Twitter ids of people on the listUsed Yahoo’s Dapperhttp://open.dapper.net/ to find if the list is uodated notify.me to alert you when there is changeI get a honorable mention 2 times and after reading that you can come back here and give me your comments.Did you know ?Who’s been at their current jobs the longest among all the members of Jeremiah Owyang’s list?

Aprile Parella features on BlogTalk Radio Karen Krymski ‘s Women PowerUP January 11th 4 p.m

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Sometimes your best critics become your best friends. I met Aprile Parella at Social Plus earlier this year when she did me a favor and asked me very good and open questions about Network Solutions after my talk there on Social Media Marketing and since then we have become good friends. She was a speaker at Affcon 2010 in Miami Dec 2010 where we met again.I am thrilled that Aprile will be appearing on Karen Krymski ‘s Women PowerUP - Upcoming Show: 1/11/2011 4:00 PM  . Aprile is a great online marketing professional with expertise in igniting conversation about your brand or product or service using social media tools and tactics with a lot if experience in Affiliate marketing.Description from the show:Be sure to tune in and learn from our featured guest, *Aprile Parella*.
Aprile is a seasoned online marketing professional with expertise in
igniting conversation about your brand or product or service using social
media tools and tactics. She managed multimillion dolla…

Swami's weekly Book list :Open Leadership by Charlene Li and other books news week

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In my New Year Resolution is a desire to read more books this year. I am a firm believer that you keep learning through out your life and books are a great way to learn.

Swami's weekly Book list :

Open Leadership Charlene Li (Hardcover - May 24, 2010) I have a review below and the Amazon reviews of Open Leadership have some good view points Battle Hymn of the Tiger Mother  Amy Chua (Hardcover - Jan 11, 2011)  - Amy had written an article in the Wall Street Journal  and I saw a tweet and posted it on Facebook "Applies to many Asian cultures RT @jacolineloewen: WSJ.com - Why Chinese Mothers Are Superior . http://on.wsj.com/gJPP44 " and see the comments here http://www.facebook.com/shashib/posts/145722972150067. The Washington Post Sunday had a review " Mom just wants you to be happy - and perfectYour Social Media Roadmap Beth Schillaci (Paperback - Nov 30, 2010) I have to read this before my colleagues Susan Wade or Lisa Byrne read this and write a review first . This …

My Cooliris Holiday Story

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In 2010 I have done my share of conferences and I always look for SWAG to take back to the kids. Beach balls are a hot favorite and then this summer while on a visit to the Rocky Gap State Park in Maryland the beach ball ( Swag from Cooliris) floated away from the Beach" and floated across the lake to end up at the dam. The next day when we went for a trek across the lake we took this picture but never realized that the ball was in the picture till my friend who ran the trail told us about it.

My son as very disappointed and never wants to visit the Rocky Gap State Park and I tweeted this and was surprised to get a response from Cooliris  who sent me a "Cooliris beach ball  again. Needless to say my son never wants it our of his sight when we take it on trips.

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Thank you SNCR for the 2010 Excellence in New Media Communications Award

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Smartphones were on everyone’s gift lists this year, What did you get?

Wirefly (http://www.wirefly.com), the Internet retailer of cell phones and cell phone plans, today released its annual list of its Top Ten Best Selling Cell Phones during the 2010 holiday shopping season Wirefly’s Top 10 Best Selling Cell Phones for the 2010 Holiday Season (Black Friday thru Christmas Eve)*1.    HTC EVO™ 4G (Sprint)
2.    DROID Incredible by HTC (Verizon Wireless)
3.    Samsung Captivate™ (AT&T)
4.    DROID X by Motorola (Verizon Wireless)
5.    Samsung Intercept™ (Sprint)
6.    BlackBerry® Torch™ 9800 (AT&T)
7.    Sony Ericsson Xperia™ X10 (AT&T)
8.    DROID 2 Global by Motorola (Verizon Wireless) 
9.    Samsung Epic™ 4G (Sprint)
10.    Samsung Fascinate™ (Verizon Wireless)*The iPhone 4 is not currently sold by WireflyWirefly’s Mobile Trend Predictions for 2011 (in the U.S.)Prepaid Gets Smarter – We expect to see even more consumers adopt the contract-free lifestyle in 2011, a trend that started to gain serious momentum in 2010. As a result, we will see an influx …