I saw Seth Godin Twitter yesterday on domain names. Seth is quoting from a Wired magazine story from 1994 by Josh Quittner . Josh was trying to evangelize the use of a domain name to McDonalds corporation and that companies’ pay much attention to domain name registration back then. (I was surprised that Wired was online back then)
Takeaways from Seth’s Post:
A) “There's only one neighborhood for business online” = .com domain name
B) Have “ a domain that matches what you do” – his example
C) “Don't hesitate to create multiple domains for your efforts” for “Visitor focus”
D) “If you're looking to start an online business, consider finding a great domain and build the business around it, not the other way around.”
Here is an idea I got from Clay Newton’s Blog post. where he registered http://clay.newton.name/ to point to his FaceBook profile. How about making .name the standard for the social media. I thought the idea was cool.
Reasons for people to get a .name
A) Keep business and social media separate
B) The .com is not available and its easy to tell any audience to go to myname.name
Clarification: 10/31/2007 : If you have a great .com domain name there is no reason to switch but if you are starting new or have to seperate identities - Have a easy to remember domain to point to your Linkedin profile.
I was fired up with this idea and registered Shashi.name to point to my blog http://pcadviceus.blogspot.com/ . To take the idea further I asked my bosses here to give me an offer for Bloggers and other users of Social media to register a .name with Network Solutions. They agreed to a nice offer posted below along with my disclaimer.
Seth advices subscribing to the Snapnames newsletter. I suggest you use Keyword Alerts One of the most valuable tools that Network Solutions has. You have the ability to get a customized Keyword Alert based on the terms you want use for a great domain. It will send you a email with a daily list of of expired domains that have your keywords in them.
If you buy into the idea you can buy a .name from any registrar and if you choose to buy it from us here is a special offer http://tinyurl.com/267sjb . $9.99 for a .name domain with free web forwarding (if you need it). you have to add the product "Web Forwarding" - "Forward Your Domain Registration(s) to Another Address" to your cart to get it free
In full disclosure let me tell you I work for Network Solutions - domains are not what I do at work. My views are not necessarily those of Network Solutions.
Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.
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