Chris Brogan has a well written post on this topic http://www.chrisbrogan.com/some-differences-between-pitching-mainstream-press-and-bloggers/
As usual his questions and prodding the community has some great thoughts in the comments section of his post.
Strategic Engagement
Disclaimer: This blog reflects my personal views only. AI tools may have been used for research support. This content does not represent the views of my employer, Info-Tech Research Group.