Joe Pulizzi - thought leader, speaker and evangelist for content marketing, Joe is founder and chief content officer for Junta42. All attendees receive a free copy of Joe's book: Get Content. Get Customers.So what the heck is Content Marketing?
Here's what Joe Pulizzi, the featured speaker, has to say about it:
"Content Marketing is the art of understanding exactly what your customer needs to know and delivering it to them in a relevant and compelling way."
Here's another perspective from KnowledgeStorm:
"84% of technology buyers said they want content that educates. They want content specific to their jobs and industry."
So what do we think? If you don't have a Content Marketing strategy in 2009 you're losing an important opportunity to drive revenue for your company.
Event Details:
Date: May 13th, 2009
Time: 7:30-9:30 a.m.
Place: Viget Labs (location sponsor)
400 S. Maple Ave., Suite 200, Falls Church, VA
Cost: $40
Featured Speaker:
Everyone who attends this event will receive a free copy of Joe's book.
Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.
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