Joe Pulizzi - thought leader, speaker and evangelist for content marketing, Joe is founder and chief content officer for Junta42. All attendees receive a free copy of Joe's book: Get Content. Get Customers.So what the heck is Content Marketing?
Here's what Joe Pulizzi, the featured speaker, has to say about it:
"Content Marketing is the art of understanding exactly what your customer needs to know and delivering it to them in a relevant and compelling way."
Here's another perspective from KnowledgeStorm:
"84% of technology buyers said they want content that educates. They want content specific to their jobs and industry."
So what do we think? If you don't have a Content Marketing strategy in 2009 you're losing an important opportunity to drive revenue for your company.
Date: May 13th, 2009
Time: 7:30-9:30 a.m.
Place: Viget Labs (location sponsor)
400 S. Maple Ave., Suite 200, Falls Church, VA
Everyone who attends this event will receive a free copy of Joe's book.