From my own experience it is really important for small business to be focused and use the social media tools to cater to their customers and acquire customers. many success stories but be cautious about your time.
You've got 3,560 people following you on Twitter and 1,450 fans on your Facebook page. That's great for your ego, but what's it doing for your bank account? Is social media a money-making machine or is it just a bunch of hype?Read more at www.usatoday.com