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The Role of Spouses in Small Business

This time for the Small Business Success index 4 we wanted to explore the relationship between spouses getting involved in the business or not and it seems that once the business becomes successful having a spouse helping out makes the business competitive.



Are you a couple doing business together or do you know of a couple working together in their small business? What is your story ? Please comment here. Maybe we can use you as a case study ?

Amplify’d from blog.networksolutions.com

 How do results differ when the owner is a man or a woman? For the 68 businesses where both owner and spouse work full-time, husbands tend to take care of technology matters (47 percent), wives attend to accounting and finance (45 percent) and both handle customer service (44 percent).  For the 109 companies where a spouse works either part-time or full-time, the break-down is similar: Fifty-three percent of husbands handle technology and 39 percent of wives are responsible for accounting and finance. The big difference: Only 33 percent share customer service.

The participation of a spouse doesn’t make much of a difference to business success during the startup phase. But after the company is up and running, it’s a different story. Companies that have spouses/significant others in a full-time role in the business are either highly or marginally competitive (54 percent) compared to firms where the spouse plays no role (46 percent) or acts as a silent partner (41 percent).  

Read more at blog.networksolutions.com
 

Shashi Bellamkonda
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Shashi Bellamkonda

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Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.

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Shashi Bellamkonda
Shashi Bellamkonda
Fractional CMO, marketer, blogger, and teacher sharing stories and strategies.
I write about marketing, small business, and technology — and how they shape the stories we tell. You can also find my writing on Shashi.co , CarryOnCurry.com , and MisunderstoodMarketing.com .