Skip to main content

5 lessons from a MCDonalds wrapper

1) How are we doing ? 
For a fast food restaurant, McDonalds pays a lot of attention to feedback. They have placed messages on wrappers, on cash counters and decals in strategic places so you are sure to find it if ever you are not satisfied.

2) Well timed theme
It's soccer season. It must be a huge logistical project to get this to all the stores. McD seems to be very good at these campaigns.

3) Use of QR codes to provide nutritional information and also game codes, saves space on the wrappers.

4) smart use of domain names : golmcd.com and mcdonegoal,com. I bet depending on traffic McD can track which art of the wrapper drove higher engagement.
5) mentioning partner brands through the prizes 

What do you think? 










Comments

Popular posts from this blog

Flying Emirates 232 from Washington Dulles to Dubai - Review

Emirates flies the Airbus A380-800 from Washington DC to Dubai
There was a time that flying between India and the US meant a stopover in London, Frankfurt, Paris or Amsterdam (I loved Amsterdam). However in the past decade this has changed dramatically. Now `Emirates (Dubai) Etihad (Abu Dhabi) Qatar Airways (In Doha, Qatar) have taken over these routes with their new aircraft and great service.
From Washington DC, Emirates is an outlier, it flies in the morning at 10.55 from Washington Dulles Airport (IAD) and reaches Dubai at around 8.30 a.m. Other flights, Etihad, Qatar and flights with European stopovers take off after 9 p.m at night.
I love this timing but it does cause a disagreement in my house. My wife prefers to fly Eithad due to the timings. My wife's viewpoint is that it is difficult to sleep on the Emirates flight since it starts in the morning. I enjoy the morning flight. My game plan is to sleep less for a few days to my Emirates flight. Once on the flight, I divide …