John Lawson and Brent Leary are organizing an an event in Atlanta next Thursday (March 17th) around the future of customer experience and commerce, called ExCom 2016 for small business. Register now before the event is sold out/
What: ExCom 2016 - Actionable Insights for Engaging Modern Consumers
When: Thursday March 17th 8:30am-4:30pm et
Where: Georgia State University Student Center Ballroom 55 Gilmer Street, Atlanta, GA 30303
Price: Free (Breakfast and lunch provided on first-come first-serve basis)
Registration Link: http://excom2016.com
Featured Sessions Include (full agenda at http://excom2016.com):
Real Sports: The Link Between Fans and Brands
Most professional sports franchises are small businesses too, with limited budgets and employees. Atlanta Hawks SVP of Marketing Peter Sorckoff & Atlanta Braves VP of Marketing Adam Zimmerman are doing fascinating things to create great experiences for their fans, which may help you build better relationships with your customers.
Using The 3 Cs to Create Great Experiences for 13 Million Customers
GoDaddy Editor-in-Chief Shawn Pfunder will share how the organization is using a variety of tactics and strategies to extend the level of engagement with their customer base.
The Subscription Business – Journey to $1M in Annual Recurring Revenue
Moderated by Small Business Trends Publisher Anita Campbell, two small business execs discuss the tools, strategies and tactics they deployed to create thriving subscription based businesses in less than a year. Rohan Gilkes of WetShaveClub.com turned his $4,000 investment into $350,000 in revenues and grew his customer base from 12 to 1,500 monthly subscribers in less than a year. Sangram Vajre of SaaS platform Terminus hit $1 million in annual recurring revenue (ARR) in nine months.
Carvana: How Used Car Vending Machines Are Disrupting How You Buy
Used Cars Carvana.com allows people to browse and shop for used vehicles online, then delivers the car straight to the customer. CEO and Founder Ernie Garcia will share how Carvana’s business model allowed the company to grow from $4 million in revenues in its first year of operation in 2013, to over $150 million in 2015.
Customer Engagement Isn’t CRM, But…
Paul Greenberg, author of the seminal book series CRM at the Speed of Light, clears up the confusion around the relationship CRM has with customer engagement and customer experience, and the changing role CRM has in a multichannel, big data world of continuous interaction.
How IoT Accelerates Customer Expectations & Disrupt Companies Who Can’t Keep Up
Ray Wang, founder of Constellation Research and author of “Disrupting Digital Business“, shares why it’s important for companies to transform their culture and prepare for the full effect of digital disruption. And why even companies like Amazon.com need to move faster to fully embrace what’s ahead in order to keep up with customer demands for great experiences.
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