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Emails without an offer in the subject line do better says study

Emailing new prospects, educate them, don't sell to them. Give offers to existing customers is my takeaway from this new study. 

Yes Lifecycle Marketing (a provider of multi-channel marketing services provider) analyzed nearly 8 billion emails to determine if subject line offers in emails work.

Findings:

  1. 30% of all emails analyzed had an offer in the subject-line
  2. Open rates for emails without an offer were on an average 28% higher
  3.  Exception - emails to  customers (loyalty marketing). According to Media Post Research -  "Emails with offers related to loyalty boasted a 9% higher open rate, 20% higher click rate, and 12% higher click-to-open rate compared to campaigns with no offers"
Shashi Bellamkonda
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Shashi Bellamkonda

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Disclaimer: This blog post reflects my personal views only. AI tools may have been used for brevity, structure, or research support. Please independently verify any information before relying on it. This content does not represent the views of my employer, Infotech.com.

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Shashi Bellamkonda
Shashi Bellamkonda
Fractional CMO, marketer, blogger, and teacher sharing stories and strategies.
I write about marketing, small business, and technology — and how they shape the stories we tell. You can also find my writing on Shashi.co , CarryOnCurry.com , and MisunderstoodMarketing.com .
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