Google Gets Into the SEO Scoring Game
Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google.
Recently Google announced a new website Web.dev that gives you a rating for several factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results.
Google uses Lighthouse which according to Google "Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more."
One thing to note here is that Lighthouse also checks for compatibility with Progressive Web Apps (PWA) which in my opinion is the future.
Most people use mobile devices and if you force them to download an app to interact (like Facebook does) you may lose them unless you adopt the Progressive Web Apps. If you were int he middle of continuing an order from a Google search, you are better off having a website that is:
a) Mobile friendly
b) Accessible using a Progressive Web App from the Browser
c) Does not need you to download a app on their mobile device for one interaction
Use this tool for your website and let us know how your website scores, specially in SEO.