Google wants everyone to have the right information. Search is a natural action for most people connected to the internet today and Facebook and Amazon have to catch up with Google.
Recently Google announced a new website Web.dev that gives you a rating for several factors that may affect the appearance of your website in search results. The tool is in beta so it needs work. Just tried Hubspot.com and there are the results.
Google uses Lighthouse which according to Google "Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more."