One of the most exciting news articles about marketing today is how Microsoft is using OpenAI technology to create a new solution called Copilot, which can help marketers generate fresh email content and more quickly build customer service tools. Copilot is part of Microsoft's Dynamics 365 platform, which offers a suite of cloud-based CRM and ERP applications. Copilot can analyze data from various sources and suggest personalized messages, offers, and actions for each customer. It can also create chatbots and voice assistants that can handle common queries and tasks.
This article explains how Copilot works and what benefits it can bring to marketers who want to improve their customer engagement and retention. It also discusses some of the challenges and limitations of generative AI and how Microsoft plans to address them.
You can read the full article here: https://www.marketingdive.com/news/microsoft-brings-generative-ai-to-crm-product-suite/610877/